There is a special kind of bond that exists between most fathers and daughters. I’ll admit, I’m no exception as I’m the quintessential daddy’s little girl. There are many reasons I love my dad, but one of the things I admire most about him is how he runs a business. It’s not that he’s the […]
Valuable Business Lessons my Daddy Taught Me Learn More »
Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message to the right audience. Beyond the traditional pitching techniques, PR practitioners are using social media to secure stories. Here are some dos and don’ts for
6 dos and don’ts for pitching a reporter via Twitter Learn More »
In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just 20 percent is sales-ready when they come into your organization. Lucky for us, there is a tool that can integrate customer relationship management with your
5 Key Benefits of Marketing Automation Learn More »
Each quarter, Marketing Works looks for candidates to join our full-time, hands-on internship program. I started my internship in February and had a lot of questions about my new role with this new company. To get a better idea of my role, I was able to look over insights and advice from previous interns. These
5 Tips for New Interns Learn More »
WorkComp Marketers is proud to announce that it took home two awards at this year’s PRism awards. These awards, presented by the Central Ohio Public Relations Society of America, honor exceptional communication projects in the region. Submissions are highly competitive and judged by a panel based on a rigorous scoring sheet. The following projects were
WorkComp Marketers wins Two Public Relations Society of America Awards Learn More »
The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements and staying relevant within the market. In a time of financial pressures and tough market conditions, renewable energy in particular relies on awareness to sustain.
Strategic Planning for a Successful Public Awareness Campaign Learn More »
Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama photography combined with the power of Google search to effectively present an inside, virtual tour of your business. A lot like Google’s ‘Street View’ on
4 Reasons Why Your Business Needs Google Business Photos Learn More »
Social media can be intimidating. It can even be a challenge for some companies. You might find yourself thinking you don’t have anything interesting to say and no one will like/follow your page. You might question your ability to stay consistent and post the right things. A social media policy will answer these questions. Here’s
Social Networking in the Energy Industry Learn More »
In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a b2b environment, Marketing Works understands the importance of truly getting to know a client and their industry. Following simple guidelines will help you discover more
Congratulations to our client, Farsite! Farsite is a Columbus-based data scientist firm that builds statistical models providing the opportunity to make educated decisions from data. Farsite took a unique approach in helping the average person understand big data by bringing it to the big screen. The company began an Oscar Forecast at the beginning of
Client Accurately Predicts 5 of 6 Awards with Big Data Learn More »
