Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to […]
3 Ways Using Twitter Analytics Can Help Shape Your Strategy Learn More »
Labor Day is a holiday dedicated to the achievements American workers have made in society as well as the economy. For just one day out of the week, stop worrying about unfinished projects at work. Instead, sit back and relax. Try these three things to celebrate your hard work: 1. Reflect on
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Last week, Mark Scholl, founder and Managing Partner of EnginePoint, visited Marketing Works. EnginePoint is a marketing firm located right here in Columbus that specializes in studying how people interact with search engines. During his visit, he discussed the benefit of understanding the behavior of consumers and how keywords can help your product
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On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck
Business Wire Chat with Serena Ehrlich Learn More »
In June we posted a blog on 5 Fun Team Building Activities in Columbus, last weekend we decided to try one of those activities by taking a trip to the Columbus Zoo. Not only did we have a great time, one of our team members, Sam, got to cross “feed the giraffes” off her bucket
The Importance of Team Building Activities Learn More »
This year marks the fourth annual Project Blues Review to benefit the Columbus Cancer Clinic. Project Blues Review brings together world renowned blues artists for the purpose of fighting cancer. For this year’s event, the Muddy Waters Tribute Band is headlining with one of the original members, John Primer. Among the other artists performing are
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We are excited to announce the newest addition to our team – Bill Kiefaber. Bill is our new senior vice president and will be supporting our team with strategic client counsel, building and mentoring the Marketing Works staff, business development and serving as a member of the executive team. Bill has led a very successful
5 Things to Learn about our New Senior Vice President, Bill Kiefaber Learn More »
Have you ever wondered if you’re over or underusing certain words in your written communication such as blogs, newsletters, website, etc.? Try using Wordle, it’s a free, easy-to-use service that creates a word cloud of your most commonly used words. Here at Marketing Works, we made our own word cloud out of our blog.
What Do Your Words Say About You? Learn More »
Public Relations doesn’t mean your only focus is spreading the word about your product or brand. It is also important to keep your audience engaged and involved. Creating content that encourages your audience to be involved not only helps your audience to feel engaged with your brand, but it also offers an opportunity for new
Putting the Relationship Back in Public Relations Learn More »
Here at Marketing Works, we love to try new things! Today we decided to try the new flavors of Lays potato chips and vote on which one is our favorite. Our options were Wasabi Ginger, Cappuccino, Cheddar Bacon Mac & Cheese and Wavy Mango Salsa. Through some smiles and a few groans, we tried all
Which one is your Flavorite? Learn More »
