In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching media contacts doesn’t translate as covering all your bases. In fact, this tactic wastes your time and strains the media’s patience. Recently, The Haggler from the New York Times decided it was time to […]
Strategic PR: The Problem with Spam Pitches Learn More »
Whether you love or hate the holiday season, the ads, events and decorations pretty much make it unavoidable. Here at Marketing Works we’re big fans of this time of year, if for any reason it gives us a good excuse to snack on those seasonal goodies we love to enjoy during the holidays. And in
6 Things Marketing Works is Thankful For Learn More »
As much as we love technology, sometimes it can be our worst enemy. President Obama is finding this out the hard way as HealthCare.gov, the website where millions of Americans were expected to be able to sign up for health care, became a debacle from the start. Problems with the website have ranged from log-in
HealthCare.gov – A Lesson in PR Learn More »
Twitter chats are a great way for a brand to engage with their audience. However, a recent Twitter chat from JPMorgan Chase ended before it even began when Twitter followers used their #AskJPM hashtag to endlessly ridicule and mock the Wall Street bank. They announced their chat in the morning and decided to cancel it
What Happens When Your Twitter Chat Turns Sour? 3 Crisis Communications Tips Learn More »
The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way that encourages trust is crucial. And that includes understanding what they want to know. So as the interests and activities of your audience shifts, how
3 Ways Messaging in the Energy Industry is Shifting Learn More »
Content calendars can go a long way to ensure the success of your business’ blog. As much as we all like to write amazing blog posts every time inspiration strikes, it doesn’t always come on a schedule. That’s why planning out your content in advance allows you to better use your time and write well-written posts.
4 Reasons Why You Need a Content Calendar Learn More »
In technology, exclusively selling to IT is a thing of the past. The conversation is no longer capabilities driven and more parts of the organization are represented in the decision making process than ever before. And as big of a pain in the tuchus as that may be, understanding this is essential to selling. So,
Selling Technology Services – 3 Things to Keep Top of Mind Learn More »
If you’re looking to step up the amount of media coverage your brand currently receives, positioning yourself as an expert on your chosen field is a great way to start. Getting your name on television, in published articles and speaking engagements not only helps promote your brand but can also lead you to make valuable
4 Steps to Pitching Yourself as an Expert to the Media Learn More »
On Monday we put your AP style skills to the test with a 14 question quiz. And whether you aced every question or need to study a little more, it’s still useful to know the basics of AP style. Below are some of the more common rules you’re likely to come across in your every
AP Style Quiz: Answers Explained Learn More »
The high-profile nature of the energy industry lends itself to extensive media coverage. From negative to positive news, staying up-to-date with what’s written about your company can seem like a daunting task. But don’t feel as if your public image is completely out of your control. You can help maintain a trustworthy persona by demonstrating
3 Tips on Maintaining Transparency in the Energy Industry Learn More »
