Google recently updated its webmaster rules regarding the use of links and keywords in news releases. Essentially, any news release that has keywords listed multiple times, keywords used as anchor text, or links not listed as “nofollow” will be penalized. So how can you ensure your next release is compliant and helps achieve your desired […]
What Google’s Webmaster Update Means for News Release Learn More »
The Opticians Association of Ohio (OAO) represents more than 3,200 licensed opticians and eye-care professionals throughout the state. Among the numerous opportunities available to OAO members is the chance to attend conferences over the course of the year to stay up-to-date with the latest in the eye-care industry. Partners are a crucial part of each
Client Spotlight: The Opticians Association of Ohio Learn More »
We are happy to announce that as part of our ongoing commitment to remain socially responsible, Marketing Works recently engaged in a relationship with Drug Safe Worthington. The goal of Drug Safe Worthington is to mobilize efforts to promote a culture that prevents drug and alcohol abuse while supporting individuals and families affected by substance
Marketing Works and Drug Safe Worthington Celebrate the National Red Ribbon Campaign Learn More »
Moody and Associates, Inc. has been offering clients environmental and groundwater services for over 120 years. With a team of professional geologists and senior scientists, they have maintained their position as an industry leader through their vast experience and expertise. So when Moody needed a better way to show clients and prospects their capabilities in
Client Spotlight: Moody and Associates, Inc. Statement of Qualifications Learn More »
From an online marketing perspective, hashtags are a simple and useful way to boost your brand’s content on Twitter. The idea is that those interested in a certain topic will search for or click on a hashtag, giving you the opportunity to gain more exposure for your tweets. So it makes sense that Facebook would
The Facebook Hashtag #Flop Learn More »
As a technology company, you’ll quickly get left in the dust if you’re not on the cutting edge of your field. The same goes for your marketing strategies. In an effort to help tech companies better understand and connect with their target audience, LinkedIn recently announced a new eBook titled “The Social Bridge to the
What Your Tech Company Needs to Know About Marketing Learn More »
Bloggers are a dime a dozen in today’s world, which is why it’s so important to make sure your blog is in alignment with your brand. Your brand conveys the tone, messaging and personality of your company. Follow these steps to help brand your blog based on your company’s personality to make it stand out
How to Brand Your Blog Learn More »
Last week we shared five upcoming opportunities to submit speaking proposals in the workers’ compensation industry. But after identifying which meetings are a fit for your company, how do you craft a proposal that will catch the attention of conference planners? Here are three tips to keep in mind: Follow the rules – Many associations and organizations provide
Tips For Writing a Winning Speaking Proposal Learn More »
As a recent graduate, I wondered how I would feel when many of my younger friends started school in the fall, while for the first time in four years I wouldn’t be driving down to Athens to begin another semester. Lucky for me, around that same time I started my own different version of school,
What I’ve Learned From My Internship So Far Learn More »
Social media has become such a large part of the way businesses are run today that it’s not hard to see how many misconceptions there are on how to do it properly. Healthcare corporations are no different, and can sometimes get stuck in a bad habit of talking at their audience through social media instead
4 Social Media Myths Learn More »
