Author name: Mworks740

HMB Helps Enterprises Leverage Technology to Gain a Competitive Advantage

Client News, Marketing Works News / By

Client Spotlight: HMB Marketing Works is excited to announce HMB, a Columbus-based business technology services firm, as a new client. A Microsoft Certified Partner for more than a decade, HMB helps mid-to-large sized enterprises leverage technology solutions to meet business objectives. Their team provides technology consulting and IT services to help clients accelerate time to […]

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How Important is Having a Mobile-Friendly Website?

Marketing Tips / By

When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed and programmed to be smaller versions of full web-based sites. They provide user-friendly platforms with condensed content and larger text to better meet the needs

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Part 1: Behaviors Can Be Seen – Beliefs Can’t

BrandAlignment Marketers, Company Culture / By

Part 1: Behaviors Can Be Seen – Beliefs Can’t Prior to initiating change it is essential to consider the beliefs and behaviors that are ingrained in the company. Behaviors can be seen – beliefs can’t. This is most apparent in the behaviors of a company’s leadership, which everyone inside and outside the organization sees and

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Company Culture and Sustainability – The Cause and Effect

BrandAlignment Marketers, Company Culture, Marketing Tips / By

Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may see significant gains in the short term without addressing culture, but in time, these businesses are like a house with no foundation. It will crumble.

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Guiding Decisions and Behaviors – The Refectory and Company Culture

BrandAlignment Marketers, Company Culture, Marketing Tips / By

How does a restaurant earn AAA four stars for 16 consecutive years? The Refectory is the most award-winning restaurant in Columbus and has received Zagat, DiRoNa and Wine Spectator Awards, along with Five Stars from both Columbus Monthly and Columbus Dispatch. Housed in a former church, it is known for its ambiance, excellent food, massive

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Design-Build Saves You Time and Money. But Can You Say it?

Energy Marketers, Marketing Tips / By

Whether it’s building a gas processing plant, interstate highway or bridge, water pump station or running miles of above ground or sub aqueous pipeline and cable, having a single partner provide designs and construction services to you, as an owner, can be monumentally helpful. Design-build, a method of project delivery, is becoming one of the

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Client TechSite Announces Their New Brand

BrandAlignment Marketers, Client News, Company Culture, Marketing Works News / By

Our client TechSite – a Columbus-based business providing comprehensive infrastructure, design and engineering services for mission critical facilities – released their new brand today. With a strong commitment to customer service and their clients, TechSite updated their look to reflect their commitment to maintaining the operation of their client’s mission critical facilities and providing services

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