Your company has a personality. Say, what? It’s true! Every organization has a preferred way they tend to focus, collect information, make decisions and work – all of the components needed to determine a personality. Sandy Fekete, CEO of Marketing Works, developed Companies Are People, Too (CAP2), an assessment that measures a company’s personality traits and […]
EOS creator and author Gino Wickman and Sandy Fekete, Professional EOS Implementer At Marketing Works, we have been using EOS (The Entrepreneurial Operating System) since 2014 and it has transformed the way we run our business. The process I’m referring to is captured in the book, Traction: Get a Grip on Your Business. We have
Becoming a Professional EOS Implementer Learn More »
Hi, there! I’m Morgan Phelps, Marketing Works’ newest Marketing Communications Intern. I’m truly excited to be a part of the Marketing Works team, and I’m thrilled to be joining such a close knit and value-oriented organization. I’m a recent graduate from Bowling Green State University (BGSU) with a Bachelor of Science in Journalism, a specialization
Say Hello to our New Intern! Learn More »
After more than six months, my time at Marketing Works is finally coming to a close. I’ve been able to work on projects for clients in nearly every major industry, from steel to technology to medicine, honing my skills and gaining valuable experience along the way. But more important than the skills and experience I’ve
Taking the Next Step Learn More »
We love to be a conduit of success for everyone we touch, and this is especially the case for our amazing interns. Many of our interns have gone on to illustrious careers in major industries and organizations and this is definitely true for Emmalee Kalmbach, who interned with Marketing Works in 2012. On June 1,
Intern in the News: Emmalee Kalmbach Learn More »
Drum roll please… There’s a new face at Marketing Works! We’d like to offer a big welcome to our new Public Relations Specialist, Amanda Amsel. Amanda is responsible for crafting story ideas, pitching them to media outlets and securing valuable coverage for our awesome clients. A strong communicator, she is adept at managing relationships with
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On any given day Google receives 3.5 billion search requests; in a year, 1.2 trillion. Does your business capitalize on this by standing out as a potential source for information and knowledge? In today’s information-driven society, your knowledge and expertise could be the one thing separating you from your competitors. Our latest white paper, Turn
Turn Your Expertise into a Business Asset with Knowledge Marketing Learn More »
The B2B buying cycle has never been more complex. Not only is the demographic of the buyer changing, so is the decision-making process. With technology at everyone’s fingertips, buyers are likely now 60% of the way through the sales cycle before they engage with your organization. Knowing who your prospects are, what they want and
Meeting of the Minds: The New Paradigm for Sales and Marketing Learn More »
In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses were on at least one social network. However, you don’t just want to jump on any and all social media channels. You need to have
5 Advantages of Using a Social Media Content Calendar Learn More »
So you have happy clients, now what? If you haven’t been capturing their endorsements, you should start. Client testimonials are one of the most powerful tools for building brand credibility and converting leads. And with 79% of all internet traffic expected to be made up of video content by 2018, video testimonials are more
4 Powerful Benefits of Testimonial Videos Learn More »
