Don’t blink. You might miss the next big social media update. In the last couple of weeks three of the big social platforms have all announced major updates. What do these updates mean to marketers? Let’s take a look. Facebook Reactions The most widely-noted of the updates, Facebook Reactions complements the classic “like” button […]
3 New Social Media Features and What They Mean to Marketers Learn More »
One of the founding principles of Marketing Works is to serve as a conduit of success for everyone we touch, and our interns are no exception. Our three-month internship program sets our interns up for success by offering them a real-world, hands-on experience. We thought it would be fun to reflect on some of
Where Are They Now? Intern Edition Learn More »
It’s no secret that companies have been cutting media clips for years. But just cutting clips alone only reveals half the picture if you don’t know how your competitors are faring and if you’re getting ROI from PR. Another common measurement barometer is only looking at impressions – don’t make this mistake. Impressions are great,
Measuring Media Share of Voice and What it Means to Your Company Learn More »
When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook pictures should be sized differently than Twitter pictures, which in turn need to be sized differently than LinkedIn pictures; it’s a confusing mess of resolutions
Social Media Image Sizing Guide Learn More »
In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public relations. In part one, we took a look at fair use in a Q&A with media law professor Dr. Matthew D. Bunker, where we discussed
Applying Fair Use to Marketing and Public Relations (Fair Use Pt. 2) Learn More »
A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such as this requires an understanding of fair use, a legal defense allowing a person to borrow and repurpose copyrighted works. To better understand the nuances
Understanding Fair Use and Copyright Law (or How to Avoid a Lawsuit) Learn More »
Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what is strategy? And how do we apply it to get the results our clients expect? Stacy Wood, Marketing Works Vice President and Lead Strategist, defines
What is Strategy? Learn More »
Social media is a beast that never sleeps. It was a constantly changing market in 2015 and 2016 will likely shape up the same way. So how will the social media landscape change over the course of this year? Unless you’re a fortune teller there’s no way to know for sure, but here are three
3 Social Media Trends to Look for in 2016 Learn More »
Hello world, my name is Pete Pajor and I’m proud to announce that I am Marketing Works’ newest intern. The journey getting to this point has been a long one and I’m very excited for the opportunity to learn from the best in the business. It has always been a dream of mine to work
There’s a new face at Marketing Works! Learn More »
Just as soon as I got settled here, it’s already time to move on. This internship was great and has been quite an adventure. The skills I learned are invaluable not only professionally, but also personally. Sure, I could have done an internship elsewhere to learn the same skills, but I wouldn’t have gotten the same “family”
There’s a Time for Everything Learn More »
