Marketing Communications

LinkedIn and Conversations

Future of Marketing and Sales: Facilitating and Monetizing Conversations – Part 1

Business Planning, Content Creation, Marketing Communications, Marketing Insights, Marketing Tips, Sales Enablement, Social Media Marketing Tips, Strategic Marketing / By

I have spent a few decades working with a wide range of businesses, from Fortune 500s to startups. My entire career has been focused on understanding the needs of business-to-business (B2B) audiences and finding effective ways to reach them and stimulate them to engage with my clients. At Marketing Works, we have helped implement all […]

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COVID-19 Is No Excuse for Poor Customer Service

COVID-19, Current Events, Marketing Communications / By

It makes sense that during a global pandemic, companies are facing increasingly difficult challenges. However, while it is understandable that not everything can go perfectly, there is one section of your business that will make or break you in a time like this: customer service. How you communicate with your customers right now will determine

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How to be a Responsive, Responsible and Reliable Resource

Business Planning, COVID-19, Current Events, Marketing Communications / By

During this unprecedented time, it’s understandable that business disruptions, lack of focus, anxiety and even technology overloads are wreaking havoc with even the best client/vendor relationships. While we do want in all cases, to be empathetic and extend grace to those we rely on, there is also an opportunity for you and your business to

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4 Steps to Communicating in Times of Crisis

COVID-19, Current Events, Marketing Communications / By

Given the current situation we are all facing due to COVID-19, the feeling of uncertainty is more prevalent than ever. With events being cancelled daily, travel restrictions being put in place, and laws restricting congregation, we are all unsure about what will happen next. However, there are a couple of things that we do know

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Three Ways to Drive Business Growth

Business Planning, Content Creation, Marketing Communications, Marketing Tips, Strategic Marketing / By

Every quarter Marketing Works explores insights that help businesses meet their goals. We make it a priority to stay on top of the marketing trends that allow us to continue to learn and share potential opportunities. Here is a look at the insights we uncovered this quarter. Insight #1: Long-form content still has a place

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