Category: Marketing Tips
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4 Tips for Holiday Networking
The holiday season is a great time to relax and enjoy the company of family and friends. And for those in professional service industries such as consulting agencies or law…
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Strategic PR: The Problem with Spam Pitches
In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching media contacts doesn’t translate as covering all your bases.…
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HealthCare.gov – A Lesson in PR
As much as we love technology, sometimes it can be our worst enemy. President Obama is finding this out the hard way as HealthCare.gov, the website where millions of Americans…
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What Happens When Your Twitter Chat Turns Sour? 3 Crisis Communications Tips
Twitter chats are a great way for a brand to engage with their audience. However, a recent Twitter chat from JPMorgan Chase ended before it even began when Twitter followers…
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3 Ways Messaging in the Energy Industry is Shifting
The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way…
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4 Reasons Why You Need a Content Calendar
Content calendars can go a long way to ensure the success of your business’ blog. As much as we all like to write amazing blog posts every time inspiration strikes,…
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Selling Technology Services – 3 Things to Keep Top of Mind
In technology, exclusively selling to IT is a thing of the past. The conversation is no longer capabilities driven and more parts of the organization are represented in the decision…
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AP Style Quiz: Answers Explained
On Monday we put your AP style skills to the test with a 14 question quiz. And whether you aced every question or need to study a little more, it’s…
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