In technology, exclusively selling to IT is a thing of the past. The conversation is no longer capabilities driven and more parts of the organization are represented in the decision making process than ever before. And as big of a pain in the tuchus as that may be, understanding this is essential to selling. So, […]
Selling Technology Services – 3 Things to Keep Top of Mind Learn More »
On Monday we put your AP style skills to the test with a 14 question quiz. And whether you aced every question or need to study a little more, it’s still useful to know the basics of AP style. Below are some of the more common rules you’re likely to come across in your every
AP Style Quiz: Answers Explained Learn More »
Google recently updated its webmaster rules regarding the use of links and keywords in news releases. Essentially, any news release that has keywords listed multiple times, keywords used as anchor text, or links not listed as “nofollow” will be penalized. So how can you ensure your next release is compliant and helps achieve your desired
What Google’s Webmaster Update Means for News Release Learn More »
From an online marketing perspective, hashtags are a simple and useful way to boost your brand’s content on Twitter. The idea is that those interested in a certain topic will search for or click on a hashtag, giving you the opportunity to gain more exposure for your tweets. So it makes sense that Facebook would
The Facebook Hashtag #Flop Learn More »
As a technology company, you’ll quickly get left in the dust if you’re not on the cutting edge of your field. The same goes for your marketing strategies. In an effort to help tech companies better understand and connect with their target audience, LinkedIn recently announced a new eBook titled “The Social Bridge to the
What Your Tech Company Needs to Know About Marketing Learn More »
Bloggers are a dime a dozen in today’s world, which is why it’s so important to make sure your blog is in alignment with your brand. Your brand conveys the tone, messaging and personality of your company. Follow these steps to help brand your blog based on your company’s personality to make it stand out
How to Brand Your Blog Learn More »
Last week we shared five upcoming opportunities to submit speaking proposals in the workers’ compensation industry. But after identifying which meetings are a fit for your company, how do you craft a proposal that will catch the attention of conference planners? Here are three tips to keep in mind: Follow the rules – Many associations and organizations provide
Tips For Writing a Winning Speaking Proposal Learn More »
As a recent graduate, I wondered how I would feel when many of my younger friends started school in the fall, while for the first time in four years I wouldn’t be driving down to Athens to begin another semester. Lucky for me, around that same time I started my own different version of school,
What I’ve Learned From My Internship So Far Learn More »
We’ve all seen facts and figures listed in an article or on a piece of paper, but if you’re looking to present your message in a more exciting and visually appealing way, infographics are a great option. They present your subject information on a graphic image that’s easily read and understood. They’re so versatile that
How to Create an Awesome Infographic Learn More »
A sponsorship kit can be a great asset- especially for your next event or trade show to name a few. Not only can it help streamline the sponsorship process for your company, but it can also make you stand out among your competitors. Check out these 5 important pieces to include in your sponsorship kit
5 Important Pieces To A Successful Sponsorship Kit Learn More »
