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Category: Marketing Tips

  • Why Energy Companies Must Showcase Expertise, and How

    The energy industry is regulated with rigorous laws and stipulations that consistently undergo review and updates. Due to the complicated nature of the industry and its laws, companies that provide…

  • How to Perform a Social Media Audit

    In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is…

  • How to Use Twitter Like a Marketing Pro

    Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out…

  • 4 Resources to Use When Leveraging Social Media

    You may be a social media superstar when it comes to knowing what’s best for your client, but you aren’t using social media to its full potential unless you’re tracking…

  • Marketing Priorities for 2014

    With a new year brings new marketing opportunities, and we’re here to help you get a jumpstart on your 2014 marketing plan. A few of the marketing priorities this year…

  • 3 Social Media Apps to Watch in 2014

    You’ve likely established a brand presence on Facebook, LinkedIn and Twitter, but what other social media platforms are worth exploring? With so many different social media channels popping up it…

  • Top 5 Gifts to Give a Marketer

    The holiday clock is ticking and there’s only so much time left to pick up that perfect gift for those you care about. But are you at a loss on…

  • Share of Voice for Media Relations

    Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis…

  • The Importance of Social Media for Tech Marketers

    Why use social media in the tech industry Social media isn’t just for posting pictures of your pets and telling your followers what you ate for lunch. For technology marketers…

  • 4 Social Media Holiday Marketing Tips

    The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media…

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