If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your social channels work for you and your company. In our last Meeting of the Minds event held on July 20, we discussed techniques on leveraging […]
Meeting of the Minds: Leveraging LinkedIn to Grow Your Business Learn More »
On any given day Google receives 3.5 billion search requests; in a year, 1.2 trillion. Does your business capitalize on this by standing out as a potential source for information and knowledge? In today’s information-driven society, your knowledge and expertise could be the one thing separating you from your competitors. Our latest white paper, Turn
Turn Your Expertise into a Business Asset with Knowledge Marketing Learn More »
In this day and age, if your business doesn’t have a social media presence, then you’re behind the times. Even just two years ago, almost 90% of B2B businesses were on at least one social network. However, you don’t just want to jump on any and all social media channels. You need to have
5 Advantages of Using a Social Media Content Calendar Learn More »
So you have happy clients, now what? If you haven’t been capturing their endorsements, you should start. Client testimonials are one of the most powerful tools for building brand credibility and converting leads. And with 79% of all internet traffic expected to be made up of video content by 2018, video testimonials are more
4 Powerful Benefits of Testimonial Videos Learn More »
Don’t blink. You might miss the next big social media update. In the last couple of weeks three of the big social platforms have all announced major updates. What do these updates mean to marketers? Let’s take a look. Facebook Reactions The most widely-noted of the updates, Facebook Reactions complements the classic “like” button
3 New Social Media Features and What They Mean to Marketers Learn More »
It’s no secret that companies have been cutting media clips for years. But just cutting clips alone only reveals half the picture if you don’t know how your competitors are faring and if you’re getting ROI from PR. Another common measurement barometer is only looking at impressions – don’t make this mistake. Impressions are great,
Measuring Media Share of Voice and What it Means to Your Company Learn More »
When it comes to social media, it feels like there’s a new change every day – and the ideal image sizes for each social media channel is no exception. Facebook pictures should be sized differently than Twitter pictures, which in turn need to be sized differently than LinkedIn pictures; it’s a confusing mess of resolutions
Social Media Image Sizing Guide Learn More »
In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public relations. In part one, we took a look at fair use in a Q&A with media law professor Dr. Matthew D. Bunker, where we discussed
Applying Fair Use to Marketing and Public Relations (Fair Use Pt. 2) Learn More »
A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such as this requires an understanding of fair use, a legal defense allowing a person to borrow and repurpose copyrighted works. To better understand the nuances
Understanding Fair Use and Copyright Law (or How to Avoid a Lawsuit) Learn More »
Like it says on our home page, “we are a B2B marketing and public relations firm that uses strategy to get results based on how you define success.” But what is strategy? And how do we apply it to get the results our clients expect? Stacy Wood, Marketing Works Vice President and Lead Strategist, defines
What is Strategy? Learn More »
