Insights

The state of brand-consumer relationships hasn’t been too hot, according to a recent Silverpop webinar, “Using Customer Journey Planning to Drive Your Digital Marketing Success.” In the ideal relationship, both ...

Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the ...

Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is ...

By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The ...

“Think before you speak.” “Be careful what you say.” “If you don’t have anything nice to say, don’t say anything at all.” Wisdom that anesthesiologist Tiffany M. Ingham probably should ...

The summer solstice has arrived and it’s officially summer! Amongst the common pastimes for the season is summer reading. But what should you read this year? The Marketing Works leadership ...

Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is ...

If someone were to ask you to name 10 characters that represent brands, it would probably take you less than a minute. Tony the Tiger, Ronald McDonald, and the Red ...

Hi everybody! I’m Kaitor Kposowa, a recent Ohio University graduate and also Marketing Works’ newest intern! After four years of cultivating a multimedia, multiperspective approach to communications, I’m now ready ...

12 weeks ago, I received two important phone calls within 24 hours. The first call was a full-time job offer at a logistics firm in Columbus; the second, an offer ...

A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing ...

A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for ...