Insights

Webinars Part 1: How Webinars Can Help Your Brand

Are you looking for a way to draw potential leads to your business? Consider hosting a webinar! Webinars offer a great way to reach a wide audience in a place ...
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LinkedIn Publisher: To Post Or Not To Post

LinkedIn members, rejoice! In February of this year, LinkedIn opened its publishing platform to those of us who have yet to reach Influencer status. This means long-form posts, once exclusively ...
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Now Hiring: Communications Manager

POSITION PROFILE PROFILE The MW Communications Manager is honest, approachable and outgoing. This candidate enjoys a collaborative and flexible work environment; and is comfortable in a smaller company. He or ...
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4 Things to Keep in Mind When Considering Marketing Automation

A common misconception regarding Marketing Automation is to assume it will fix all of your marketing problems. In reality, Marketing Automation is a tactic that allows you to determine when and ...
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What I’ve Learned as an Intern

  After interning with Marketing Works for the past three months, I’ve learned a great deal about how social media and marketing works (pun intended)! It’s been an exciting journey ...
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The Power of the Infographic

Let’s face it. Infographics are everywhere! There’s been an emergence of infographics on social media, magazine websites and online news sites, just to name a few. With roughly 65% of ...
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3 Ways Using Twitter Analytics Can Help Shape Your Strategy

  Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. ...
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Celebrate Your Hard Work on Labor Day

      Labor Day is a holiday dedicated to the achievements American workers have made in society as well as the economy. For just one day out of the ...
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Understanding Keywords Can Increase Your SEO

    Last week, Mark Scholl, founder and Managing Partner of EnginePoint, visited Marketing Works. EnginePoint is a marketing firm located right here in Columbus that specializes in studying how ...
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Business Wire Chat with Serena Ehrlich

On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and ...
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The Importance of Team Building Activities

In June we posted a blog on 5 Fun Team Building Activities in Columbus, last weekend we decided to try one of those activities by taking a trip to the ...
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Event Spotlight: Project Blues Review 2014

This year marks the fourth annual Project Blues Review to benefit the Columbus Cancer Clinic. Project Blues Review brings together world renowned blues artists for the purpose of fighting cancer. ...
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