Insights

We are excited to announce the newest addition to our team - Bill Kiefaber. Bill is our new senior vice president and will be supporting our team with strategic client ...

  Have you ever wondered if you’re over or underusing certain words in your written communication such as blogs, newsletters, website, etc.? Try using Wordle, it's a free, easy-to-use service ...

Situation: PRIUM helps workers' compensation payers eliminate or wean unnecessary medications from injured worker treatment regimens. The company, which places strong emphasis on helping its clients navigate challenges such as ...

Public Relations doesn’t mean your only focus is spreading the word about your product or brand. It is also important to keep your audience engaged and involved. Creating content that ...

Here at Marketing Works, we love to try new things! Today we decided to try the new flavors of Lays potato chips and vote on which one is our favorite. ...

On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew ...

Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media ...

POSITION PROFILE PUBLIC RELATIONS MANAGER (PRM) PROFILE  The PR Manager (PRM) is honest, approachable and outgoing. This jack-of-all-trades enjoys a collaborative and flexible work environment; the ideal candidate is comfortable ...

Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you ...

With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used ...

Communication is everywhere. Whenever you’re working with others, every interaction is a form of communication. Whether you’re presenting an idea, asking a question, sharing a Tweet or sending an email, ...

The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation ...