The salesperson is the biggest differentiator in a competitive market.

Posted by Tom Heinmiller, Guest Blogger • June 23, 2022

I read a Harvard Business Review article awhile back that emphasized that as salespeople we must sell ourselves first, our company second, and only then have we earned the right to present our product. After several tests of this approach – I believe it wholeheartedly! Prospects want to know who to trust. A salesperson’s ability… Read More


4 Ways to Keep Marketing Positive

Posted by Mworks740 • March 27, 2014

It is no secret that some industries aren’t exactly thriving right now – the energy industry being one of them, specifically pertaining to oil and gas. Over the past month, gas prices have been on the rise. This is due to the polar vortex, or extreme cold temperatures that we are experiencing, which has increased… Read More


3 Reasons Why Energy Industry Companies Should Use Microsites

Posted by Mworks740 • June 20, 2013

When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is… Read More


4 Key Insights for Service Providers in the Oil & Gas Industry

Posted by Mworks740 • May 20, 2013

Attracting oil and gas companies to your business hinges upon your reputation.  That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position… Read More