4 Ways to Keep Marketing Positive

Posted by Mworks740 • March 27, 2014

It is no secret that some industries aren’t exactly thriving right now – the energy industry being one of them, specifically pertaining to oil and gas. Over the past month, gas prices have been on the rise. This is due to the polar vortex, or extreme cold temperatures that we are experiencing, which has increased… Read More

3 Ways to Keep Your Company Accountable After Going Green

Posted by Mworks740 • December 19, 2013

Your company has recently announced to the world that it’s going green, good for you! It’s great that your business is working to instill a sense of environmentalism and conservation. Companies that went green in 2013 include Google, Unilever and Sprint-Nextel, so you’re in good company.  So now that you’ve gone green, what comes next?… Read More

3 Ways Messaging in the Energy Industry is Shifting

Posted by Mworks740 • November 14, 2013

The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way that encourages trust is crucial. And that includes understanding what they want to know. So as the interests and activities of your audience shifts, how… Read More

3 Tips on Maintaining Transparency in the Energy Industry

Posted by Mworks740 • October 24, 2013

The high-profile nature of the energy industry lends itself to extensive media coverage. From negative to positive news, staying up-to-date with what’s written about your company can seem like a daunting task. But don’t feel as if your public image is completely out of your control. You can help maintain a trustworthy persona by demonstrating… Read More

Client Spotlight: Moody and Associates, Inc. Statement of Qualifications

Posted by Mworks740 • October 10, 2013

Moody and Associates, Inc. has been offering clients environmental and groundwater services for over 120 years. With a team of professional geologists and senior scientists, they have maintained their position as an industry leader through their vast experience and expertise. So when Moody needed a better way to show clients and prospects their capabilities in… Read More

3 Important Elements Your Statement of Qualifications Needs

Posted by Mworks740 • July 25, 2013

Your unique position in the ever-evolving energy industry depends on how you communicate your expertise and experience. To effectively portray your credibility and capabilities to potential clients, a statement of qualifications (SOQ) is essential and characteristically expected. When producers look to identify a new partner they typically seek information on experience, capacity, personnel, current activity… Read More

3 Reasons Why Energy Industry Companies Should Use Microsites

Posted by Mworks740 • June 20, 2013

When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is… Read More

4 Key Insights for Service Providers in the Oil & Gas Industry

Posted by Mworks740 • May 20, 2013

Attracting oil and gas companies to your business hinges upon your reputation.  That is one of the observations that came out of research Marketing Works recently completed. Crafting your message begins with finding out what matters most to your audience. Potential business prospects vary upon different needs and challenges, so it is important to position… Read More

Strategic Planning for a Successful Public Awareness Campaign

Posted by Bill Kiefaber • April 22, 2013

The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements and staying relevant within the market. In a time of financial pressures and tough market conditions, renewable energy in particular relies on awareness to sustain.… Read More