Content creators spend hours doing what they do best… creating content. And all they ask is that people view it. One method of getting more eyes on that content is search engine optimization (SEO), the process of maximizing website visitors by increasing the site’s ranking in search engine results. The thing about SEO is that […]
6 Simple SEO Tips Learn More »
Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you answer. If your website and the analytics reports aren’t looking the way would like them to, it’s time to take a step back and reevaluate.
Google Analytics 101 Learn More »
Google recently updated its webmaster rules regarding the use of links and keywords in news releases. Essentially, any news release that has keywords listed multiple times, keywords used as anchor text, or links not listed as “nofollow” will be penalized. So how can you ensure your next release is compliant and helps achieve your desired
What Google’s Webmaster Update Means for News Release Learn More »
Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama photography combined with the power of Google search to effectively present an inside, virtual tour of your business. A lot like Google’s ‘Street View’ on
4 Reasons Why Your Business Needs Google Business Photos Learn More »
In today’s fast-paced, technology-rich world, we find ourselves less willing to wait on well, just about anything. And, Google recognizes and understands our sense of urgency so they have taken our search capabilities to the next level with the creation of the Knowledge Graph. Launched in May 2012, the Knowledge Graph takes the concept of
Google Knowledge Graph—The NextGen of Online Search Learn More »
Google. A decade ago it didn’t exist. In 2006 it was added to the Oxford English Dictionary. Now, it is holds a top spot as one of the most recognizable brand names in the world. With a barrage of offshoots such as GoogleMaps, Google Translate and Google +, there is certainly no lack of services
About a month ago, I wrote a blog post on an Account Management workshop that Sarah and I attended. One of the first tips that I immediately latched onto was “constantly learn in order to constantly teach.” Admittedly I love learning about anything and everything, a habit that is woefully fueled by new Jeopardy episodes
Arm yourself with Google Alerts! Learn More »
As marketers, we know how vital search engine optimization (SEO) is to the success of our business. Don’t leave SEO up to your website developer to accomplish- it’s important for marketers to understand SEO basics as well. So how do you find out how well your website is doing? One of our favorite tools is
How to Master SEO…Even if You’re Not a Pro Learn More »
