Tag: marketing tips

June 17, 2013
By Bill Kiefaber, President, Marketing Works

5 Key Benefits of Marketing Automation

In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just…
June 12, 2013

Branding your Culture: How cross promoting with like-minded companies can double your customer base

Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In…
June 10, 2013

Tips for Effective Online Crisis Communication

The Internet drives today’s crisis communication efforts to include a plethora of new components. Expected response time has shortened drastically, the number of people involved with response has doubled, the…
May 31, 2013

How to Attract the Right Patients to your Site

Columbus AMA’s Social Media SIG hosted a presentation created by Bill Balderaz that revealed how online search and content impacts a patient’s personal medical decision. As patients increasingly turn to the…
May 27, 2013

So you’ve secured a speaking engagement, now what?

In my last duo of blog posts (part 1, part 2), I gave readers a quick overview on the value of thought leadership. So let’s conjure up a scenario in…
May 20, 2013

4 Key Insights for Service Providers in the Oil & Gas Industry

Attracting oil and gas companies to your business hinges upon your reputation. That is one of the observations that came out of research Marketing Works recently completed. Crafting your message…
May 9, 2013

5 Easy Steps to Solving any Marketing Problem

The most effective way a child learns about the world around them is asking “why?” We’ve all been party to a “why” session with (or as) a child, which not…
May 3, 2013

10 ideas to leverage Storify for your business

Storify is a social platform that allows users to pull elements from across the web to generate interesting and authentic stories. Mainly used in the past by media to capture…
April 22, 2013
By Bill Kiefaber, President, Marketing Works

Strategic Planning for a Successful Public Awareness Campaign

The energy industry, comprised of renewable, solar power, sustainable and solar and wind power, is constantly changing and developing. Public support continues to have a major impact in generating movements…
April 17, 2013

Understanding your Audience

Robby Slaughter (@robbyslaughter), a workflow and productivity expert with a focus in helping organizations and individuals to become more efficient, more effective and more satisfied at work, was the keynote…

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