marketing tips

Leader of the Pack Part 1: How your company can benefit from thought leadership

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We are transitioning from a knowledge-based economy to a wisdom-based economy. It’s no longer just about what you know, but what you do with what you know. -Glenn Llopis, Forbes Thought leadership is frequently included as an element in Marketing Works’ strategic marketing plans. But, sometimes it’s difficult for the client to understand exactly what […]

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4 Reasons Why Your Business Needs Google Business Photos

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Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama photography combined with the power of Google search to effectively present an inside, virtual tour of your business. A lot like Google’s ‘Street View’ on

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Know thy Client

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In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a b2b environment, Marketing Works understands the importance of truly getting to know a client and their industry. Following simple guidelines will help you discover more

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How Important is Having a Mobile-Friendly Website?

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When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed and programmed to be smaller versions of full web-based sites. They provide user-friendly platforms with condensed content and larger text to better meet the needs

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4 Social Media Marketing Dont’s For Businesses

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It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential and existing customers. Not all companies utilize social media effectively, though. There are a number of bad habits businesses should abstain from in the social

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