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Tag: marketing tips

  • Horizontal vs. Vertical Selling, And Why Your Website Matters

    Are you a horizontal seller or a vertical seller? Does it matter? I mean, at the end of the day we’re all trying to get prospects to understand why my…

  • Excel with Excel: Tips to time save in Microsoft Excel

    It’s that time again, when the Marketing Works world gets busy, busy, busy, with client accounts. I never know when it’s coming, but all of a sudden I’ve got a…

  • 3 Tips for a New Intern

    My name is Jessica Salerno and I’m excited to introduce myself as the 2013 fall intern for Marketing Works! I recently graduated from Ohio University with a mostly editorial background,…

  • 5 Tips for Mastering the Art of LinkedIn Prospecting

    As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more…

  • Wufoo: Who knew?

    Today I bring you a new blog post on Wufoo. What’s that? Wufoo is an easy-to-use web app that helps anybody build amazing online forms. This online-based service automatically builds…

  • By , President, Marketing Works

    6 dos and don’ts for pitching a reporter via Twitter

    Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message…

  • Responsive Design and Mobile Design – what’s right for you?

        A guest post from Kurt Diekmann, Account Executive at Switchbox. So, you’ve likely heard it before from our client: “I want a responsive design* for my website.” And…

  • Social Media ROI Part Two: Tips for Measuring

    Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our…

  • Social Media ROI Part One: The Value of Creation

    Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a…

  • 3 Reasons Why Energy Industry Companies Should Use Microsites

    When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a…

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