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Tag: marketing tips

  • How to Perform a Social Media Audit

    In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is…

  • How to Use Twitter Like a Marketing Pro

    Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out…

  • Marketing Priorities for 2014

    With a new year brings new marketing opportunities, and we’re here to help you get a jumpstart on your 2014 marketing plan. A few of the marketing priorities this year…

  • 3 Social Media Apps to Watch in 2014

    You’ve likely established a brand presence on Facebook, LinkedIn and Twitter, but what other social media platforms are worth exploring? With so many different social media channels popping up it…

  • Top 5 Gifts to Give a Marketer

    The holiday clock is ticking and there’s only so much time left to pick up that perfect gift for those you care about. But are you at a loss on…

  • Share of Voice for Media Relations

    Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis…

  • 4 Social Media Holiday Marketing Tips

    The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media…

  • Strategic PR: The Problem with Spam Pitches

    In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching  media contacts doesn’t translate as covering all your bases.…

  • 3 Ways Messaging in the Energy Industry is Shifting

    The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way…

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