marketing tips

Leader of the Pack Part 2: How your company can benefit from thought leadership

After differentiating the misconceptions from the definition in part 1, we will now discuss the potential value thought leadership can offer your company. The value your company gets out of thought leadership is directly proportional to the effort you put forth. With dedication and consistency, your company can anticipate the following: Strategic differentiation – Competition […]

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Leader of the Pack Part 1: How your company can benefit from thought leadership

Marketing Tips / By Mworks740

We are transitioning from a knowledge-based economy to a wisdom-based economy. It’s no longer just about what you know, but what you do with what you know. -Glenn Llopis, Forbes Thought leadership is frequently included as an element in Marketing Works’ strategic marketing plans. But, sometimes it’s difficult for the client to understand exactly what

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4 Reasons Why Your Business Needs Google Business Photos

Marketing Tips / By Bill Kiefaber

Raising Your Visibility over the Competition Have you ever wanted to take your business to the next level? Well now you can. Google’s Business Photos feature leverages 360 degree panorama photography combined with the power of Google search to effectively present an inside, virtual tour of your business. A lot like Google’s ‘Street View’ on

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Social Networking in the Energy Industry

Energy Marketers, Marketing Tips / By Bill Kiefaber

Social media can be intimidating. It can even be a challenge for some companies. You might find yourself thinking you don’t have anything interesting to say and no one will like/follow your page. You might question your ability to stay consistent and post the right things. A social media policy will answer these questions. Here’s

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Know thy Client

Marketing Tips / By Bill Kiefaber

In order to produce great results you have to not only know what you’re talking about, but know who you’re talking to and what matters to them. Working in a b2b environment, Marketing Works understands the importance of truly getting to know a client and their industry. Following simple guidelines will help you discover more

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How Important is Having a Mobile-Friendly Website?

Marketing Tips / By Mworks740

When searching for information on your smart phone you are often taken to mobile-friendly websites that look unalike what you’d find searching on your desktop. Mobile-friendly websites are specifically designed and programmed to be smaller versions of full web-based sites. They provide user-friendly platforms with condensed content and larger text to better meet the needs

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6 Tips to Get the Most Out of Vine for Your Brand

Marketing Tips / By Bill Kiefaber

Vine, a six second long video sharing service by Twitter, was released a few weeks ago in January 2013. Since then, thousands of videos have been created to enhance a brand’s social media strategy. To learn more about Vine, watch this video: However, just because it is the latest social media feature available doesn’t mean

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The Strategic Marketing Approach

Marketing Tips / By Mworks740

Know Your Client’s Business The importance of a strategic approach when it comes to marketing makes the difference between being just another person/company in the crowd and truly setting your business apart from others. Really great creative is grounded in strategy and insight. As a marketer, every creative idea you have should be grounded in

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Checklist to ensure your website is complete

Marketing Tips / By Mworks740

Website Checklist A checklist to ensure your website is complete You may not realize, but a lot goes in to creating or refurbishing a website. Not only do you want to have a visually appealing site, you want people to be able to find you, and when they do find you, you want them to

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Optimizing PowerPoint: An untapped resource

Marketing Tips / By Mworks740

If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as visual supplements to a class presentation. Most students copied and pasted onto a pre-made template and were good to go in about 15 minutes. I,

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