Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs

Posted by Bill Kiefaber • November 30, 2016

How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds… Read More

Social Media ROI Part Two: Tips for Measuring

Posted by Mworks740 • July 1, 2013

Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our attention. Now that we’ve explored the intrinsic value social media creates for businesses, how do we measure it? There are many factors that impact determining… Read More

Social Media ROI Part One: The Value of Creation

Posted by Mworks740 • June 27, 2013

Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and… Read More

Company Culture and Sustainability – The Cause and Effect

Posted by Mworks740 • February 27, 2013

Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may see significant gains in the short term without addressing culture, but in time, these businesses are like a house with no foundation. It will crumble.… Read More

Mind the Gap: It Could Hurt Your Business

Posted by Bill Kiefaber • June 22, 2012

If you’ve ever traveled on the London underground transportation system, you will recall the signs posted everywhere telling you to “Mind the Gap” when you get on and off the trains. These, now iconic, signs are meant to warn passengers of dangerous, wide gaps that exist at many of the stops. Interestingly, this powerful statement… Read More