ROI

Meeting of the Minds: The Marketing Measurement Conundrum: Understanding your Marketing ROI & KPIs

How many business owners and chief executive officers feel confident that marketing initiatives are tied to their organization’s business goals and objectives? And, what is the biggest obstacle most companies face when it comes to measurement of their marketing initiatives? We discussed the challenge of measuring marketing ROI during our latest Meeting of the Minds […]

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Social Media ROI Part One: The Value of Creation

Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and

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Company Culture and Sustainability – The Cause and Effect

Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may see significant gains in the short term without addressing culture, but in time, these businesses are like a house with no foundation. It will crumble.

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