Tag: sales

  • Best Sales Tool for the Insurance Industry

    Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things…

  • Up Front Contracts

    As I spoke with the owner of a small engineering firm yesterday, he talked about how surprises keep popping up in many of his meetings with prospects. “I feel as…

  • The salesperson is the biggest differentiator in a competitive market.

    I read a Harvard Business Review article awhile back that emphasized that as salespeople we must sell ourselves first, our company second, and only then have we earned the right…

  • Does cold calling still work?

    Cold calling is a key component of a company’s sales cadence, but the success rate of it is less than 3%. After seeing that statistic, your first question might be…

  • Why Prospecting is Essential to Successful Selling

    Since the beginning of the pandemic, selling has become harder and harder! With the shift to more online interactions, buyers have become extremely comfortable with doing their own research and…

  • Sales Enablement – Maximizing the Success of Your Sales Efforts

    One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with…

  • 5 Key Benefits of Marketing Automation

    In this time consuming world, business-to-business companies are faced with the daunting task of managing lead generation and cultivation on a daily basis. Of those leads, an average of just…

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