sales

Best Sales Tool for the Insurance Industry

Insurance sales representative send out mass mailings, attended networking events, conferences, fundraisers, and join country clubs all with the goal of building their book of business. Technology has changed things and provided better options to manage connecting with interested buyers. And one very effective way is LinkedIn. With LinkedIn you can even combine old methods […]

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The salesperson is the biggest differentiator in a competitive market.

I read a Harvard Business Review article awhile back that emphasized that as salespeople we must sell ourselves first, our company second, and only then have we earned the right to present our product. After several tests of this approach – I believe it wholeheartedly! Prospects want to know who to trust. A salesperson’s ability

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Why Prospecting is Essential to Successful Selling

Since the beginning of the pandemic, selling has become harder and harder! With the shift to more online interactions, buyers have become extremely comfortable with doing their own research and involving sales professionals much later in the buying cycle. This means that what made the salesperson valuable in the past no longer exists. Further, the

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Sales Enablement – Maximizing the Success of Your Sales Efforts

One of the keys to a successful marketing initiative is to communicate the right message to the right audience via the right channel. Marketing Works frequently shares this concept with our clients and ironically, the definition for sales enablement used by many leading market intelligence companies is nearly identical.   To be successful as a

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