Part 2: Behaviors Can Be Seen – Beliefs Can’t
Posted by Mworks740 • March 15, 2013
Because it was part of the culture of my family of origin, I believe children should be seen and not heard. That value (respect) drove my behavior as a child, especially in the company of adults. This very basic example of behaviors modeling beliefs can be extended to corporate America where I believe values should… Read More
Company Culture and Sustainability – The Cause and Effect
Posted by Mworks740 • February 27, 2013
Some kinds of leaders are more susceptible to losing employees and customers, and therefore unable to achieve sustainability. This article will focus on the entrepreneurs and the flippers. They may see significant gains in the short term without addressing culture, but in time, these businesses are like a house with no foundation. It will crumble.… Read More
A Very Marketing Works Holiday
Posted by Mworks740 • December 28, 2012
At this time of the year, it is a joy to pause and thank the many people who have supported our business through the year. Please take a moment and enjoy our holiday wishes for you. Happy Holidays, The Marketing Works Team
Finding Your Organizational Identity
Posted by Mworks740 • December 10, 2012
Remember the WWJD bracelets worn as a reminder to base our daily decisions on what Jesus would do? Because we know Jesus’ values, how he lived his life, and examples that he shared, the WWJD question is easy to answer across a broad spectrum of circumstances. We can be fairly certain we will make good… Read More
What does your tagline say about your culture?
Posted by Mworks740 • October 4, 2012
I was astounded to learn that Avis’ iconic slogan, “We Try Harder” has been replaced with “It’s Your Space” in an effort to target the profitable corporate user segment. New ads show businessmen driving Beemers, singing on their way to a meeting. What does this have to do with motivating employees, living its values, or… Read More
6 Must-Have Apps for your Smartphone
Posted by Mworks740 • August 27, 2012
Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and now, about 45% of U.S. cell phone users carry a smartphone around in their pocket, basically a mini computer. With the smartphone comes the wonderful… Read More
Connect with Employees to Connect with Customers
Posted by Mworks740 • August 17, 2012
“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand means nothing if your internal culture doesn’t reflect it every day. Imagine calling Zappos to place an order and getting a crabby person. You can… Read More
Slang and Filler Words to Avoid in Business Conversations
Posted by Mworks740 • August 14, 2012
Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or filler words can distract and annoy your audience. More importantly, these words can erode your audience’s confidence in what you have to offer. Avoid the… Read More
Is Your Organization Ready for the Unexpected?
Posted by Bill Kiefaber • August 3, 2012
None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its reputation, credibility and bottom line. So why don’t the vast majority of companies and nonprofit organizations have a crisis communications plan in place? Answers we… Read More