The Power of the Infographic

Posted by Mworks740 • September 8, 2014

Let’s face it. Infographics are everywhere! There’s been an emergence of infographics on social media, magazine websites and online news sites, just to name a few. With roughly 65% of the population being visual learners, it’s important to cater to that audience as well. If you think your content can’t be represented in an infographic,… Read More

3 Ways Using Twitter Analytics Can Help Shape Your Strategy

Posted by Mworks740 • September 4, 2014

  Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to… Read More

Where we are with Social Media and What the Future May Hold

Posted by Mworks740 • July 28, 2014

On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew Schwartz and Brandon Andersen. Five topics in social media were discussed during the webinar. The first being the inevitable downsides of social media, next we… Read More

Vine vs. Instagram Video: Using the Right Mobile Platform to Market Your Business

Posted by Mworks740 • July 15, 2014

With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used for promotional material, advertising and announcing news. A longer time window can be beneficial when sharing an informational video like a webinar or a series.… Read More

4 Tips for Cutting through the Social Media Clutter

Posted by Mworks740 • July 8, 2014

The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation that makes us top marketers. I recently attended a presentation by Nate Riggs at a Columbus American Marketing Association event where he showcased various social… Read More

Peaking Your Audience’s Pinterest

Posted by Mworks740 • June 30, 2014

Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature… Read More

4 Takeaways from my Internship Experience

Posted by Mworks740 • June 19, 2014

My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they… Read More

5 Twitter Practices to Adopt

Posted by Mworks740 • June 2, 2014

Twitter is one of the fastest growing social media platforms in the world. Currently there are 500 million tweets sent out per day from 255 million active users. 78 percent of these users have the Twitter app on their mobile. Is your business using Twitter to its full advantage? Here are 5 ways to improve… Read More

5 Benefits of Using LinkedIn’s Showcase Pages

Posted by Mworks740 • May 19, 2014

What are Showcase Pages? You might be familiar with LinkedIn’s Products and Services tab. Think of Showcase Pages as an upgrade of this feature. Showcase Pages serve as an extension of your Company Page on LinkedIn. Showcase Pages display specific services or products offered by your company and provide a brief summary to describe each… Read More