10 Must-Have Social Media Terms & Tools

Posted by Mworks740 • May 12, 2014

The online world is constantly changing and with it comes new terms and phrases. Such as, why does every link I click on start with “bit.?” And, is “Really Simple Syndication” an official term? We define 10 words or phrases that you may have seen before, but don’t know exactly what they mean. 1. Bitly – Bitly… Read More

3 Online Marketing Lessons from Will, Kate & George

Posted by Mworks740 • April 24, 2014

In the eyes of countless fans, the Royal Family is the essence of perfection. Their smiles are dazzling, their outfits are flawless, and their attitudes are genuine and humble. Their positive image, in part, is the result of truly effective marketing. Here are 3 applicable marketing lessons we can all learn from their success: 1.… Read More

3 Noteworthy Twitter Trends & Where It’s Headed

Posted by Mworks740 • February 20, 2014

Twitter is one social media channel that is not going away any time soon. After all, the hashtag first originated on Twitter and is now widely used on other social channels such as LinkedIn, Facebook and Google+. When you see commercials on TV, how often do you notice a hashtag in either the top or… Read More

6 Latest Facebook Trends You Need to Know

Posted by Mworks740 • February 4, 2014

Living in a social media obsessed society, it’s important to stay on top of current social trends. We have seen several significant changes in each social media channel over the years. Facebook specifically has evolved significantly in its 10 years of existence. For example, when Facebook implemented the “Like” feature it completely changed a page’s… Read More

4 Do’s and Don’ts of Social Media in Healthcare

Posted by Mworks740 • December 26, 2013

Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A Pew Internet and American Life Project study found that 72 percent of internet users say they look for health information online. Even healthcare leaders are… Read More

Social Media ROI Part Two: Tips for Measuring

Posted by Mworks740 • July 1, 2013

Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our attention. Now that we’ve explored the intrinsic value social media creates for businesses, how do we measure it? There are many factors that impact determining… Read More

Social Media ROI Part One: The Value of Creation

Posted by Mworks740 • June 27, 2013

Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and… Read More

Social Networking in the Energy Industry

Posted by Bill Kiefaber • March 22, 2013

Social media can be intimidating. It can even be a challenge for some companies. You might find yourself thinking you don’t have anything interesting to say and no one will like/follow your page. You might question your ability to stay consistent and post the right things.  A social media policy will answer these questions. Here’s… Read More