10 Must-Have Social Media Terms & Tools

Posted by Mworks740 • May 12, 2014

The online world is constantly changing and with it comes new terms and phrases. Such as, why does every link I click on start with “bit.?” And, is “Really Simple Syndication” an official term? We define 10 words or phrases that you may have seen before, but don’t know exactly what they mean. 1. Bitly – Bitly… Read More


3 Online Marketing Lessons from Will, Kate & George

Posted by Mworks740 • April 24, 2014

In the eyes of countless fans, the Royal Family is the essence of perfection. Their smiles are dazzling, their outfits are flawless, and their attitudes are genuine and humble. Their positive image, in part, is the result of truly effective marketing. Here are 3 applicable marketing lessons we can all learn from their success: 1.… Read More


6 Ways to Improve Your Social Media Presence

Posted by Mworks740 • April 9, 2014

  Although social media hasn’t been around for decades, there are already some patterns forming in the industry that are easy to fall into. Reevaluate your online presence based on what is working and what isn’t. Are you falling into habits that aren’t pushing you ahead? Consider taking a little risk by initiating a new… Read More


4 Key Takeaways from My Internship at Marketing Works

Posted by Mworks740 • April 3, 2014

I can’t believe my internship at Marketing Works is coming to a close! These past three months really flew by. This is the third internship I’ve had, but the first one where I didn’t necessarily feel like an “intern.” The Marketing Works team included me on client projects and I felt I was a true… Read More


4 Ways to Keep Marketing Positive

Posted by Mworks740 • March 27, 2014

It is no secret that some industries aren’t exactly thriving right now – the energy industry being one of them, specifically pertaining to oil and gas. Over the past month, gas prices have been on the rise. This is due to the polar vortex, or extreme cold temperatures that we are experiencing, which has increased… Read More


3 Benefits of Monitoring your Competitor’s Social Media Activity

Posted by Mworks740 • March 24, 2014

There are so many useful business apps out there that the majority of businesses are leveraging to help complete day-to-day tasks – e.g., HootSuite, Dropbox. Among the many apps that businesses have available today, there are hidden gems that might not catch your eye at first. Have you heard of Perch? It is an app… Read More


5 Tips for Optimizing Your LinkedIn Presence

Posted by Mworks740 • March 13, 2014

In lieu of the new LinkedIn publishing feature, it is extremely important to make sure you are optimizing your LinkedIn presence, especially when you decide to share your own content. Sharing content links back directly to your profile, which displays how you portray yourself professionally. When is the last time you freshened up your LinkedIn… Read More


Using Social Media for a Product Launch

Posted by Mworks740 • March 6, 2014

Social media is used for many purposes — sharing relevant industry information, having discussions with your clients or customers and general promotion of your products and services. But have you ever thought of using social media before your business even opens? Well before the release of a product or opening of a business is the… Read More


3 Noteworthy Twitter Trends & Where It’s Headed

Posted by Mworks740 • February 20, 2014

Twitter is one social media channel that is not going away any time soon. After all, the hashtag first originated on Twitter and is now widely used on other social channels such as LinkedIn, Facebook and Google+. When you see commercials on TV, how often do you notice a hashtag in either the top or… Read More