Meeting of the Minds: Leveraging LinkedIn to Grow Your Business

Posted by Melissa H. • July 29, 2016

If you’re like a lot of C-Level business professionals, you know just enough about social media to be dangerous, but you lack a solid understanding of how to make your social channels work for you and your company. In our last Meeting of the Minds event held on July 20, we discussed techniques on leveraging… Read More


The Power of the Infographic

Posted by Mworks740 • September 8, 2014

Let’s face it. Infographics are everywhere! There’s been an emergence of infographics on social media, magazine websites and online news sites, just to name a few. With roughly 65% of the population being visual learners, it’s important to cater to that audience as well. If you think your content can’t be represented in an infographic,… Read More


3 Ways Using Twitter Analytics Can Help Shape Your Strategy

Posted by Mworks740 • September 4, 2014

  Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to… Read More


4 Tips for Cutting through the Social Media Clutter

Posted by Mworks740 • July 8, 2014

The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation that makes us top marketers. I recently attended a presentation by Nate Riggs at a Columbus American Marketing Association event where he showcased various social… Read More


5 Tips on Timing to Keep in Mind with Social Media

Posted by Mworks740 • July 3, 2014

It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting… Read More


Peaking Your Audience’s Pinterest

Posted by Mworks740 • June 30, 2014

Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature… Read More


4 Takeaways from my Internship Experience

Posted by Mworks740 • June 19, 2014

My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they… Read More


5 Benefits of Using LinkedIn’s Showcase Pages

Posted by Mworks740 • May 19, 2014

What are Showcase Pages? You might be familiar with LinkedIn’s Products and Services tab. Think of Showcase Pages as an upgrade of this feature. Showcase Pages serve as an extension of your Company Page on LinkedIn. Showcase Pages display specific services or products offered by your company and provide a brief summary to describe each… Read More


5 Ways to Salvage Your Online Reputation

Posted by Mworks740 • May 15, 2014

The past few months in the media have been all about bringing down individuals to hopeless depths of scandal and humiliation based on their unpopular social beliefs. Online content and social media are playing a significant role in changing how the public views an individual or group, and it’s critical to learn how to effectively… Read More