Tag: social media marketing
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How to Use Twitter Like a Marketing Pro
Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out…
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3 Social Media Apps to Watch in 2014
You’ve likely established a brand presence on Facebook, LinkedIn and Twitter, but what other social media platforms are worth exploring? With so many different social media channels popping up it…
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4 Do’s and Don’ts of Social Media in Healthcare
Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A…
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4 Social Media Holiday Marketing Tips
The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media…
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The Facebook Hashtag #Flop
From an online marketing perspective, hashtags are a simple and useful way to boost your brand’s content on Twitter. The idea is that those interested in a certain topic will…
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Social Media ROI Part Two: Tips for Measuring
Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our…
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Social Media ROI Part One: The Value of Creation
Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a…
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By Bill Kiefaber, President, Marketing Works
Social Networking in the Energy Industry
Social media can be intimidating. It can even be a challenge for some companies. You might find yourself thinking you don’t have anything interesting to say and no one will…
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4 Social Media Marketing Dont’s For Businesses
It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential…
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