The online world is constantly changing and with it comes new terms and phrases. Such as, why does every link I click on start with “bit.?” And, is “Really Simple Syndication” an official term? We define 10 words or phrases that you may have seen before, but don’t know exactly what they mean. 1. Bitly – Bitly […]
10 Must-Have Social Media Terms & Tools Learn More »
Although social media hasn’t been around for decades, there are already some patterns forming in the industry that are easy to fall into. Reevaluate your online presence based on what is working and what isn’t. Are you falling into habits that aren’t pushing you ahead? Consider taking a little risk by initiating a new
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Another fast-approaching tradeshow is sneaking up on the workers’ compensation industry. The 68th Annual Workers’ Compensation Educational Conference (WCEC) is on for August 18 – 21. The hottest issues and trends in the work comp arena, as well as safety and health in the workplace, will be discussed by a diverse set of industry experts.
5 Tips for a well-equipped WorkComp Tradeshow Kit Learn More »
Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our attention. Now that we’ve explored the intrinsic value social media creates for businesses, how do we measure it? There are many factors that impact determining
Social Media ROI Part Two: Tips for Measuring Learn More »
FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its logo all along the French Quarter of New Orleans where the games were being hosted the weekend of March 30, 2012. Unfortunately, Coke soon learned
Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three) Learn More »
FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one. Only after taking the campaign and the slogan to China did they realize that in Chinese the slogan translated to “Pepsi brings your ancestors back
Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three) Learn More »
Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of a nation. They sound crazy, but these are some of the true and outrageous lessons that major companies have had to learn from failed attempts
Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three) Learn More »
Thirty seconds. That is how long it takes for someone to form a first impression about you. Chances are, it’s before you say hello, introduce yourself or even begin the (oh so important) elevator speech. Social psychologists have determined that within that first 30 seconds, someone new takes in your personal appearance – wardrobe, grooming
Judging a Book by Its Cover: Why Professional Appearance Matters for Your Business Learn More »
Google. A decade ago it didn’t exist. In 2006 it was added to the Oxford English Dictionary. Now, it is holds a top spot as one of the most recognizable brand names in the world. With a barrage of offshoots such as GoogleMaps, Google Translate and Google +, there is certainly no lack of services
About a month ago, I wrote a blog post on an Account Management workshop that Sarah and I attended. One of the first tips that I immediately latched onto was “constantly learn in order to constantly teach.” Admittedly I love learning about anything and everything, a habit that is woefully fueled by new Jeopardy episodes
Arm yourself with Google Alerts! Learn More »
