5 Ways to Salvage Your Online Reputation
Posted by Mworks740 • May 15, 2014
The past few months in the media have been all about bringing down individuals to hopeless depths of scandal and humiliation based on their unpopular social beliefs. Online content and social media are playing a significant role in changing how the public views an individual or group, and it’s critical to learn how to effectively… Read More
10 Must-Have Social Media Terms & Tools
Posted by Mworks740 • May 12, 2014
The online world is constantly changing and with it comes new terms and phrases. Such as, why does every link I click on start with “bit.?” And, is “Really Simple Syndication” an official term? We define 10 words or phrases that you may have seen before, but don’t know exactly what they mean. 1. Bitly – Bitly… Read More
6 Ways to Improve Your Social Media Presence
Posted by Mworks740 • April 9, 2014
Although social media hasn’t been around for decades, there are already some patterns forming in the industry that are easy to fall into. Reevaluate your online presence based on what is working and what isn’t. Are you falling into habits that aren’t pushing you ahead? Consider taking a little risk by initiating a new… Read More
5 Tips for a well-equipped WorkComp Tradeshow Kit
Posted by Mworks740 • July 24, 2013
Another fast-approaching tradeshow is sneaking up on the workers’ compensation industry. The 68th Annual Workers’ Compensation Educational Conference (WCEC) is on for August 18 – 21. The hottest issues and trends in the work comp arena, as well as safety and health in the workplace, will be discussed by a diverse set of industry experts.… Read More
Social Media ROI Part Two: Tips for Measuring
Posted by Mworks740 • July 1, 2013
Last week we took a look at the value of social media engagement the Social Media Today webinar “Tying Tweets to Profits: Can 140 Characters Deliver ROI?” brought to our attention. Now that we’ve explored the intrinsic value social media creates for businesses, how do we measure it? There are many factors that impact determining… Read More
Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three)
Posted by admin • May 2, 2012
FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its logo all along the French Quarter of New Orleans where the games were being hosted the weekend of March 30, 2012. Unfortunately, Coke soon learned… Read More
Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three)
Posted by admin • April 30, 2012
FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one. Only after taking the campaign and the slogan to China did they realize that in Chinese the slogan translated to “Pepsi brings your ancestors back… Read More
Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three)
Posted by admin • April 26, 2012
Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of a nation. They sound crazy, but these are some of the true and outrageous lessons that major companies have had to learn from failed attempts… Read More
Judging a Book by Its Cover: Why Professional Appearance Matters for Your Business
Posted by Mworks740 • February 1, 2012
Thirty seconds. That is how long it takes for someone to form a first impression about you. Chances are, it’s before you say hello, introduce yourself or even begin the (oh so important) elevator speech. Social psychologists have determined that within that first 30 seconds, someone new takes in your personal appearance – wardrobe, grooming… Read More