3 Ways Using Twitter Analytics Can Help Shape Your Strategy

Posted by Mworks740 • September 4, 2014

  Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to… Read More

Celebrate Your Hard Work on Labor Day

Posted by Mworks740 • September 1, 2014

      Labor Day is a holiday dedicated to the achievements American workers have made in society as well as the economy. For just one day out of the week, stop worrying about unfinished projects at work. Instead, sit back and relax. Try these three things to celebrate your hard work: 1.  Reflect on… Read More

Understanding Keywords Can Increase Your SEO

Posted by Mworks740 • August 28, 2014

    Last week, Mark Scholl, founder and Managing Partner of EnginePoint, visited Marketing Works. EnginePoint is a marketing firm located right here in Columbus that specializes in studying how people interact with search engines. During his visit, he discussed the benefit of understanding the behavior of consumers and how keywords can help your product… Read More

The Importance of Team Building Activities

Posted by Mworks740 • August 21, 2014

In June we posted a blog on 5 Fun Team Building Activities in Columbus, last weekend we decided to try one of those activities by taking a trip to the Columbus Zoo. Not only did we have a great time, one of our team members, Sam, got to cross “feed the giraffes” off her bucket… Read More

Google Analytics 101

Posted by Bill Kiefaber • July 18, 2014

Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you answer. If your website and the analytics reports aren’t looking the way would like them to, it’s time to take a step back and reevaluate.… Read More

4 Tips for Cutting through the Social Media Clutter

Posted by Mworks740 • July 8, 2014

The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation that makes us top marketers. I recently attended a presentation by Nate Riggs at a Columbus American Marketing Association event where he showcased various social… Read More

4 Takeaways from my Internship Experience

Posted by Mworks740 • June 19, 2014

My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they… Read More

5 Twitter Practices to Adopt

Posted by Mworks740 • June 2, 2014

Twitter is one of the fastest growing social media platforms in the world. Currently there are 500 million tweets sent out per day from 255 million active users. 78 percent of these users have the Twitter app on their mobile. Is your business using Twitter to its full advantage? Here are 5 ways to improve… Read More

8 Tips for Writing Better Emails

Posted by Mworks740 • May 22, 2014

Email is a significant part of daily communication for professionals in the business-to-business world. You’ve all experienced an email that was lengthy, ineffective or difficult to understand. After all, the original intent of email communication was to provide an easy way to send a quick message, whether you’re communicating with a client, coworker or peer. … Read More