Jeni’s Splendid Ice creams

Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication

Current Events, Marketing Tips, Writing Tips / By

A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand that it CAN happen to you. And there are positive and negative ways to handle a crisis situation. While we highly recommend that every organization […]

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Branding your Culture: How cross promoting with like-minded companies can double your customer base

BrandAlignment Marketers, Company Culture, Marketing Tips, Marketing Works News / By

Jeni’s Splendid Ice Creams recently launched their grand opening at Easton Town Center. The handcrafted ice cream is full of fresh and unique flavors, and native to Columbus, Ohio. In an effort to spark promotion and community engagement, Jeni’s formed a clever partnership with Homage, Columbus-based creators of the nostalgia-loving t-shirts. Both Columbus-based companies embody

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