On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew Schwartz and Brandon Andersen. Five topics in social media were discussed during the webinar. The first being the inevitable downsides of social media, next we […]
Where we are with Social Media and What the Future May Hold Learn More »
Situation: Progressive Medical has been changing the way pharmacy management and support services help their clients with their worker’s compensation and no-fault auto-insurance. Progressive Medical sought to measure their media influence by evaluating their media coverage based upon four measurable benchmarks: quantitative, outlet type, qualitative and tonal. They also wanted to accelerate their involvement in
Client Spotlight: Progressive Medical Shares Their Voice by Winning a 2014 Prism Award Learn More »
POSITION PROFILE PUBLIC RELATIONS MANAGER (PRM) PROFILE The PR Manager (PRM) is honest, approachable and outgoing. This jack-of-all-trades enjoys a collaborative and flexible work environment; the ideal candidate is comfortable in a smaller company. He or she is open, creative, and willing to learn. This person carries a positive attitude while being balanced and intuitive.
Now Hiring: Public Relations Manager Learn More »
With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used for promotional material, advertising and announcing news. A longer time window can be beneficial when sharing an informational video like a webinar or a series.
Vine vs. Instagram Video: Using the Right Mobile Platform to Market Your Business Learn More »
Communication is everywhere. Whenever you’re working with others, every interaction is a form of communication. Whether you’re presenting an idea, asking a question, sharing a Tweet or sending an email, it’s important that your message comes across the way you intend. Communication remains a highly desirable skill regardless of what career you are in. No matter
4 Reasons Effective Communication is a Highly Marketable Skill Learn More »
The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation that makes us top marketers. I recently attended a presentation by Nate Riggs at a Columbus American Marketing Association event where he showcased various social
4 Tips for Cutting through the Social Media Clutter Learn More »
It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting
5 Tips on Timing to Keep in Mind with Social Media Learn More »
Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature
Peaking Your Audience’s Pinterest Learn More »
While Facebook and Twitter rely heavily on the timing and frequency of posts, Tumblr flourishes on a constant stream of images. Tumblr is a blogging community that revolves around media and culture that combines a variety of aspects from many of the major social media sites. For example, similar to a “retweet,” Tumblr allows you
4 Ways Your Business Can Benefit From Using Tumblr Learn More »
When I was 15, I moved from Shaker Heights, OH a half an hour south to Hudson, OH. I found myself in a new city where I didn’t know the roads and a new environment where I didn’t know the people either. The one constant that I knew I could rely on was the
So You Want to be an Intern Learn More »
