Living in a social media obsessed society, it’s important to stay on top of current social trends. We have seen several significant changes in each social media channel over the years. Facebook specifically has evolved significantly in its 10 years of existence. For example, when Facebook implemented the “Like” feature it completely changed a page’s […]
6 Latest Facebook Trends You Need to Know Learn More »
Drafting and implementing a social media marketing plan in the healthcare industry can be very tricky. In our social media savvy society, it is becoming more and more critical for companies to have a strong social media presence. Social media is a great way to serve as a news resource for your audience and also
5 Tips for Success in Healthcare Social Media Marketing Learn More »
Who The Account Supervisor is honest, approachable and outgoing. This jack-of-all-trades enjoys a collaborative and flexible work environment; the ideal candidate is comfortable in a smaller company. He or she is open, creative, and willing to learn. This person carries a positive attitude while being balanced and intuitive. He or she doesn’t gossip or pull
Now Hiring: Account Supervisor Learn More »
My name is Lesley Horstman and I am excited to kick off my next adventure as the Marketing Works intern! I graduated from The Ohio State University with a Bachelor of Science in Business Administration, specializing in Marketing. I am from the Columbus, Ohio area, and was born and raised an OhioState fan! Since I
3 Goals for Marketing Internships Learn More »
I was lucky enough to recently complete a six-month internship here at Marketing Works and I can’t believe I’m writing my last blog post. I had high hopes for what I might learn here, and I’m happy to say my experience far exceeded my expectations. There’s a lot of advice out there on how to
3 Internship Tips To Guarantee Success Learn More »
Marketing Works is so proud to report that we recently were able to ensure three clients were included in Business First’s People to Know in Technology. All three do great things every day to advance technology in Central Ohio and we’re so glad that they received the recognition they deserve. [checklist] HMB, a business technology
Marketing Works PR Success – Three Clients Named as 20 People to Know in Technology Learn More »
The energy industry is regulated with rigorous laws and stipulations that consistently undergo review and updates. Due to the complicated nature of the industry and its laws, companies that provide services to energy producers must showcase expertise and experience in order to break through the clutter. Highlighting your knowledge and how your company has successfully
Why Energy Companies Must Showcase Expertise, and How Learn More »
In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is not enough. To get the most out of the top social sites for your client, find out first what’s working and what isn’t by performing
How to Perform a Social Media Audit Learn More »
Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out of five marketers are using Twitter, which means you’re not the only one working to promote your brand. And although writing a popular tweet is
How to Use Twitter Like a Marketing Pro Learn More »
You may be a social media superstar when it comes to knowing what’s best for your client, but you aren’t using social media to its full potential unless you’re tracking analytics. The analytics you gather from your social media likes, follows, comments and other forms of engagement can be the perfect barometer for what’s working
4 Resources to Use When Leveraging Social Media Learn More »
