Author name: Mworks740

How a multifaceted viral campaign can differentiate an organization

Client News / By

A recent public relations campaign Marketing Works led on behalf of Farsite Group was mentioned within the October issue of Columbus CEO Magazine. The article features how the Columbus-based data analytics firm used big data to forecast the 2013 Oscar winners. Throughout Oscar season, different ways to look at the predictions were made and posted […]

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Healthcare Case Study: The Power of Content Marketing and Media Relations

Client News, Healthcare Marketers / By

When you receive medical treatment, you want the best of the best. The best doctor, the best nurses and the best equipment to ensure everything goes as smoothly as possible. And although it may not be the first thing that comes up during discussions of care, that includes intravenous therapy and catheters and how they

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3 Tips for a New Intern

Marketing Tips / By

My name is Jessica Salerno and I’m excited to introduce myself as the 2013 fall intern for Marketing Works! I recently graduated from Ohio University with a mostly editorial background, but I had been looking for more experience in the public relations and marketing fields. So when I came across the Marketing Works internship posting

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