It is with great enthusiasm and pride that we announce effective December 1, 2017 Bill Kiefaber has taken over as the ‘partner in charge’ at Marketing Works. Following a multi-year transition strategy, Bill is poised and ready to lead the Marketing Works team into an exciting New Year! What does this mean for you? First, […]
There’s a New Sheriff in Town! Learn More »
Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and to watch some football too! This is the one day of the year commercials are something we can’t wait to watch, instead of fast forwarding
What’s a Super Bowl Without the Commercials? Learn More »
Are you running your business, or is your business running you? This is a question many business owners contemplate. Common frustrations include feeling a lack of control, profit (or lack thereof) or feeling like you’ve tried everything, but nothing is working. During our Meeting of the Minds (MOM) event on December 13 held at The
Meeting of the Minds: Getting a Grip on Your Business Learn More »
We love to be a conduit of success for everyone we touch, and this is especially the case for our amazing interns. Many of our interns have gone on to illustrious careers in major industries and organizations and this is definitely true for Emmalee Kalmbach, who interned with Marketing Works in 2012. On June 1,
Intern in the News: Emmalee Kalmbach Learn More »
We get it. We do what it takes. We do the right thing. We care: these are our core values that serve as a framework for everything we do here. While we can talk about these values all day, let’s focus on just one: we care. This can mean a myriad of things to any
Project Blues: A Testament to Our Values Learn More »
“Think before you speak.” “Be careful what you say.” “If you don’t have anything nice to say, don’t say anything at all.” Wisdom that anesthesiologist Tiffany M. Ingham probably should have taken to heart before mocking her patient while he was under. The episode, which is costing her and her practice $500,000, should be a
Anesthesiologist Provides Lesson in Watching What You Say Learn More »
12 weeks ago, I received two important phone calls within 24 hours. The first call was a full-time job offer at a logistics firm in Columbus; the second, an offer to be the Spring Marketing Communications intern at Marketing Works. A few days ago, I was asked what made me choose the temporary internship over
People Come And Go, But Culture Is Enduring Learn More »
A small-town girl from Northwest Ohio, Lauren Hartman had no plans to venture from her 3-stoplight town of Bluffton, Ohio. Luckily, Lauren made a few life-changing moves, and the marketing communications world has benefited immensely. From The Ohio State University, to Ecuador, to Southern California, and back to Columbus, Lauren has accumulated a vast array
Marketing Works Team Member Spotlight: Lauren H. Learn More »
Several months ago, Bill Kiefaber was announced as the newest partner of Marketing Works, adding a brilliant marketing mind to the Marketing Works leadership team. Throughout my time knowing Bill, he has always been the utmost professional, providing the MW team and clients with incredible counsel and support. It wasn’t until several weeks ago that
10 Things You Might Not Know About Bill Kiefaber Learn More »
A crisis can happen to any organization, whether you are prepared or not. While it is easy to say, “That will never happen to us,” it is extremely important to understand that it CAN happen to you. And there are positive and negative ways to handle a crisis situation. While we highly recommend that every organization
Listeria Hysteria: Jeni’s Ice Cream a Model Example for Crisis Communication Learn More »
