Insights

Tariffs are no longer just a trade policy buzzword—they’re a reality shaping the bottom line for businesses across industries. Whether you're in manufacturing, retail, or distribution, chances are you've felt ...

As you embark on your entrepreneurial journey, one of the most crucial tasks is to define your target audience. However, it's not just about who you want to sell to; ...

Motivation is an important part of any work environment. It keeps the team focused and energized. Assignments get completed, client relationships get stronger, and the workplace becomes a more pleasant ...

A business's reputation for its customers, prospects, and the community plays a significant role in its success. But when you are focused on day-to-day operations, you can miss what people ...

Creating social media posts inevitably means that you will need to use a graphic of some kind. You might be wondering why. Well, graphics are eye-catching and help to focus ...

We have compiled a list of helpful resources to help you create the marketing plan that suits your company and your clients. The resources listed range from books and newsletters ...

Hello everyone! I am Marketing Works’ new intern, Lynn Lower. I am currently a junior at Eastern Michigan University (EMU). I am excited to learn new skills as well as ...

Vicky Bratton brings a blend of copywriting, project management, and a host of editorial skills to the Marketing Works team. Vicky’s been involved in content creation for many of our ...

Bill Kiefaber, president and CEO of Marketing Works, was recently named Board President of the Simon Kenton Council of the Boy Scouts of America. The Simon Kenton Council is one ...

When Cathy joined us, we were blessed with two amazing team members. Buddy also joins us at the office on occasion. Cathy Cole, a seasoned marketing and communication professional, joined ...

In our last blog about SEO optimization, we discussed the importance of interlinking as a strategy that benefits a website's SEO and enhances a user's experience. By connecting different pages ...

Search Engine Optimization, or SEO, is a set of strategies and techniques aimed at improving a website's visibility and ranking on search engine results pages and is an integral part ...