Insights

    [br] In early 2012, with the emergence of the Utica and Marcellus Shale boom, Marketing Works formed Energy Marketers—a practice group powered by Marketing Works dedicated to the ...

I was astounded to learn that Avis' iconic slogan, "We Try Harder" has been replaced with "It's Your Space" in an effort to target the profitable corporate user segment.  New ...

More often than not, businesses lack a formal content calendar for platforms such as social media, blogs, websites, etc. Typically businesses either don’t understand the purpose and value of a ...

Smartphones have made our lives easier, especially in comparison to their rudimentary predecessors. We have made a leap into the future over the course of only a few years and ...

“A company’s culture and a company’s brand are really just two sides of the same coin. Brand is just a lagging indicator of culture.” Tony Hsieh, CEO Zappos. Your brand ...

Whether you are presenting a new proposal, hosting a debate or engaging in professional conversation, there are a few words and phrases you should try to avoid. Using slang or ...

None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its ...

Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could ...

If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as ...

It’s no secret social media is an effective marketing tool. Whether it’s Facebook, Twitter, or now Pinterest even, companies large and small have realized social media’s power in reaching potential ...

We live in a digital era, one in which surfing the net trumps scanning the yellow pages, visiting the local library or perusing through an art gallery. This type of ...

If you've ever traveled on the London underground transportation system, you will recall the signs posted everywhere telling you to "Mind the Gap" when you get on and off the ...