Insights

Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand.  Put in human ...

A great leader is indicative of a great team. Because of this, the entire team here at Marketing Works takes great pride in announcing our leader’s most recent achievement. Our ...

Just when I thought I knew all there was to know about Facebook marketing, a recent Facebook marketing webinar I sat in on, made me realize that I've only scratched ...

Marketing Works takes home PRism Award of Excellence for work with KeyBridge Medical There is nothing that makes us happier than achieving great results for our clients, which is why ...

Global Marketing Fails Although failures occur in every form of marketing, few have created as many embarrassments as global marketing. Marketing across cultural borders opens the door for all kinds ...

FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its ...

FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one. ...

Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of ...

Every company has a logo.  But how many organizations have an icon that represents what it stands for?  In my work helping companies articulate their culture, we often "personify" the ...

Each week at Marketing Works, we try and feature a presentation at our staff meetings. This may be from a fellow worker, vendor or anyone that seems relevant to our ...

Those who follow Marketing Works on Twitter and Facebook may have noticed a posting we put up the other day with a picture of a fortune that our CEO, Brenda, ...

Next Thursday (March 29), Marketing Works’ President, Brenda Stier-Anstine, will be presenting at the Columbus PRSA New Pros' first open workshop at Camelot Cellars in the Short North. She will ...