Prioritizing Your Work: The Hoshin Star Technique

Posted by Melissa H. • April 8, 2015

In the fast-paced world of marketing, it is integral to stay on top of the projects and tasks at hand. Many professionals create to-do lists in an effort to organize the madness, but having a huge inventory of tasks to complete can often increase stress levels. There are many methods of prioritization, but not all… Read More

5 Tips on Timing to Keep in Mind with Social Media

Posted by Mworks740 • July 3, 2014

It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting… Read More

4 Takeaways from my Internship Experience

Posted by Mworks740 • June 19, 2014

My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they… Read More

10 Must-Have Social Media Terms & Tools

Posted by Mworks740 • May 12, 2014

The online world is constantly changing and with it comes new terms and phrases. Such as, why does every link I click on start with “bit.?” And, is “Really Simple Syndication” an official term? We define 10 words or phrases that you may have seen before, but don’t know exactly what they mean. 1. Bitly – Bitly… Read More

6 Ways to Improve Your Social Media Presence

Posted by Mworks740 • April 9, 2014

  Although social media hasn’t been around for decades, there are already some patterns forming in the industry that are easy to fall into. Reevaluate your online presence based on what is working and what isn’t. Are you falling into habits that aren’t pushing you ahead? Consider taking a little risk by initiating a new… Read More

3 Benefits of Monitoring your Competitor’s Social Media Activity

Posted by Mworks740 • March 24, 2014

There are so many useful business apps out there that the majority of businesses are leveraging to help complete day-to-day tasks – e.g., HootSuite, Dropbox. Among the many apps that businesses have available today, there are hidden gems that might not catch your eye at first. Have you heard of Perch? It is an app… Read More

Using Social Media for a Product Launch

Posted by Mworks740 • March 6, 2014

Social media is used for many purposes — sharing relevant industry information, having discussions with your clients or customers and general promotion of your products and services. But have you ever thought of using social media before your business even opens? Well before the release of a product or opening of a business is the… Read More

Marketing Internship Lessons Learned and Lessons to Learn

Posted by Mworks740 • March 4, 2014

I can’t believe I’m already halfway through my marketing internship with Marketing Works! Time sure does fly, especially when you’re having fun. In the first month and a half that I’ve been interning at Marketing Works, I’ve learned so many important things. Being in a fast-paced agency environment, there are a lot of moving parts… Read More

6 Latest Facebook Trends You Need to Know

Posted by Mworks740 • February 4, 2014

Living in a social media obsessed society, it’s important to stay on top of current social trends. We have seen several significant changes in each social media channel over the years. Facebook specifically has evolved significantly in its 10 years of existence. For example, when Facebook implemented the “Like” feature it completely changed a page’s… Read More