How to Perform a Social Media Audit

Posted by Mworks740 • January 13, 2014

In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is not enough. To get the most out of the top social sites for your client, find out first what’s working and what isn’t by performing… Read More

The Facebook Hashtag #Flop

Posted by Mworks740 • October 7, 2013

From an online marketing perspective, hashtags are a simple and useful way to boost your brand’s content on Twitter. The idea is that those interested in a certain topic will search for or click on a hashtag, giving you the opportunity to gain more exposure for your tweets. So it makes sense that Facebook would… Read More

Wufoo: Who knew?

Posted by Mworks740 • July 15, 2013

Today I bring you a new blog post on Wufoo. What’s that? Wufoo is an easy-to-use web app that helps anybody build amazing online forms. This online-based service automatically builds the database, backend and scripts needed. With all the hard programming taken care of, collecting and understanding your data is easy. Best of all, there… Read More

Let Your Company Culture Inspire Your Brand

Posted by Mworks740 • June 14, 2012

Earlier this week, I had the opportunity to present a webinar to the Columbus Chamber of Commerce discussing how our culture (internal brand) influences our external brand.  Put in human terms, we learned that in organizations, as in life, beauty is only skin deep; it’s what’s on the inside that counts.  It was the best… Read More

Getting the most out of your Facebook Page

Posted by Melissa H. • May 9, 2012

Just when I thought I knew all there was to know about Facebook marketing, a recent Facebook marketing webinar I sat in on, made me realize that I’ve only scratched the surface. The webinar, The Ultimate Facebook Makeover: How to Turn Your Facebook Page into a Client-Generating Money Magnet, was led by Amy Porterfield, a… Read More

Make the Rebranding Process Easier

Posted by Mworks740 • January 26, 2012

Consistency is important when going through branding or rebranding exercises. To ensure the highest level of visibility for your company or client, you need to have a steady presence across all web channels. With the popularity of social media it can be difficult to secure your company’s desired username. Before making any fundamental naming decisions… Read More

Giving Balance to Your Social Media Initiatives

Posted by admin • January 8, 2012

With the start of the New Year, I’m finding myself constantly looking for ways to balance my life personally and professionally. The same holds true when it comes to helping my clients find balance in their marketing initiatives, more specifically with their social media program. Companies, both large and small, often fall into the cycle… Read More