Public Relations doesn’t mean your only focus is spreading the word about your product or brand. It is also important to keep your audience engaged and involved. Creating content that encourages your audience to be involved not only helps your audience to feel engaged with your brand, but it also offers an opportunity for new […]
Putting the Relationship Back in Public Relations Learn More »
Is my content driving traffic to my website? Is my audience spending enough time on my page? Is anybody out there? These are all question Google Analytics can help you answer. If your website and the analytics reports aren’t looking the way would like them to, it’s time to take a step back and reevaluate.
Google Analytics 101 Learn More »
With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used for promotional material, advertising and announcing news. A longer time window can be beneficial when sharing an informational video like a webinar or a series.
Vine vs. Instagram Video: Using the Right Mobile Platform to Market Your Business Learn More »
Communication is everywhere. Whenever you’re working with others, every interaction is a form of communication. Whether you’re presenting an idea, asking a question, sharing a Tweet or sending an email, it’s important that your message comes across the way you intend. Communication remains a highly desirable skill regardless of what career you are in. No matter
4 Reasons Effective Communication is a Highly Marketable Skill Learn More »
The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation that makes us top marketers. I recently attended a presentation by Nate Riggs at a Columbus American Marketing Association event where he showcased various social
4 Tips for Cutting through the Social Media Clutter Learn More »
It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting
5 Tips on Timing to Keep in Mind with Social Media Learn More »
Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature
Peaking Your Audience’s Pinterest Learn More »
My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they
4 Takeaways from my Internship Experience Learn More »
Graphic design is one of the most prominent facets of your business’s branding. Two frequent questions our clients ask us are, “When is it appropriate to outsource design work versus having a team member tackle the project?” Or, “What resources do we need to do our design in-house?” Here are some things for all marketers
Outsource vs. In-house Design Work Learn More »
Twitter is one of the fastest growing social media platforms in the world. Currently there are 500 million tweets sent out per day from 255 million active users. 78 percent of these users have the Twitter app on their mobile. Is your business using Twitter to its full advantage? Here are 5 ways to improve
5 Twitter Practices to Adopt Learn More »
