In today’s social media obsessed society, it’s all too simple to dive into a world of hashtags, comments and follows without any real strategy. But simply “doing” social media is not enough. To get the most out of the top social sites for your client, find out first what’s working and what isn’t by performing […]
How to Perform a Social Media Audit Learn More »
Twitter can be a great tool to build brand awareness and reach out to your target audience. But sometimes you may find yourself frustrated with lackluster results. Currently, four out of five marketers are using Twitter, which means you’re not the only one working to promote your brand. And although writing a popular tweet is
How to Use Twitter Like a Marketing Pro Learn More »
With a new year brings new marketing opportunities, and we’re here to help you get a jumpstart on your 2014 marketing plan. A few of the marketing priorities this year are inbound marketing, knowledge marketing, newsroom approach and mobile. Inbound marketing – Inbound marketing is the art of pushing prospects to your site using compelling content
Marketing Priorities for 2014 Learn More »
You’ve likely established a brand presence on Facebook, LinkedIn and Twitter, but what other social media platforms are worth exploring? With so many different social media channels popping up it can be difficult to decipher if they are ideal for your business or if they are just a waste of time. Ideally, your social media
3 Social Media Apps to Watch in 2014 Learn More »
The holiday clock is ticking and there’s only so much time left to pick up that perfect gift for those you care about. But are you at a loss on what item to give the marketer in your life? Don’t worry; this list is here to save the day. Here are the top five gifts to
Top 5 Gifts to Give a Marketer Learn More »
Share of Voice is the percentage of all online content and conversations about your company, compared to your competitors. Knowing where you stand on a quantitative, qualitative and tonal basis is essential when evaluating your positioning. Is your company talked about positively or negatively? How are you responding? Is your company present in essential conversations?
Share of Voice for Media Relations Learn More »
The holiday season is a wonderful time to take advantage of marketing opportunities that go along with the traditions and activities people do once a year. And using social media to reach your client base is a fun and simple way to not only create engagement with your audience but gain more exposure in the
4 Social Media Holiday Marketing Tips Learn More »
In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching media contacts doesn’t translate as covering all your bases. In fact, this tactic wastes your time and strains the media’s patience. Recently, The Haggler from the New York Times decided it was time to
Strategic PR: The Problem with Spam Pitches Learn More »
Twitter chats are a great way for a brand to engage with their audience. However, a recent Twitter chat from JPMorgan Chase ended before it even began when Twitter followers used their #AskJPM hashtag to endlessly ridicule and mock the Wall Street bank. They announced their chat in the morning and decided to cancel it
What Happens When Your Twitter Chat Turns Sour? 3 Crisis Communications Tips Learn More »
The energy industry reaches a wide audience of businesses and consumers, and its messaging should accurately reflect what’s important to the different audiences. Speaking to your audience in a way that encourages trust is crucial. And that includes understanding what they want to know. So as the interests and activities of your audience shifts, how
3 Ways Messaging in the Energy Industry is Shifting Learn More »
