marketing tips

3 Tips for a New Intern

My name is Jessica Salerno and I’m excited to introduce myself as the 2013 fall intern for Marketing Works! I recently graduated from Ohio University with a mostly editorial background, but I had been looking for more experience in the public relations and marketing fields. So when I came across the Marketing Works internship posting

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5 Tips for Mastering the Art of LinkedIn Prospecting

As LinkedIn becomes the largest growing professional network with 225 million members, more and more businesses are taking advantage of the tool to reach potential clients. According to Hubspot, more than half of B2B marketers that are on LinkedIn have acquired customers through the network. So how can your association leverage this professional network to

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6 dos and don’ts for pitching a reporter via Twitter

Technology continues to force industries to evolve. In order to stay top-of-mind, public relations practitioners must adapt to these changes and incorporate the necessary tools for delivering their client’s message to the right audience. Beyond the traditional pitching techniques, PR practitioners are using social media to secure stories. Here are some dos and don’ts for

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Responsive Design and Mobile Design – what’s right for you?

    A guest post from Kurt Diekmann, Account Executive at Switchbox. So, you’ve likely heard it before from our client: “I want a responsive design* for my website.” And like all good account managers, we immediately think “Yes, Client! We’ll get right on that!” Because honestly, no one wants to upset the client. But

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Social Media ROI Part One: The Value of Creation

Business owners often question the “point” of social media, in other words, “how is social media contributing to sales or increasing our ROI?” This is where the purpose of a social media strategy gets lost. You must interact before you sell. For businesses, social media is a communication method meant to build community, influence, and

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3 Reasons Why Energy Industry Companies Should Use Microsites

When attracting new cliental in the energy industry, offering an incentive to diversify your company from the competition can be a great way to gain attention. Combine that with a strong benefit, and turn prospects into clients. It is vital, however, to communicate that benefit and differentiator to potential clients in a way that is

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