Tag: marketing
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Is Your Organization Ready for the Unexpected?
None of us expects a crisis to happen – hence why it is a crisis. And yet it only takes one incident to cause your organization potential harm to its…
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Four Proofing Pointers for Producing Flawless Copy
Proofreading is an important element of success in the business world that’s often overlooked. Sending a proposal to a prospect that’s full of punctuation and grammatical errors for instance, could…
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Optimizing PowerPoint: An untapped resource
If there is one aspect of the Microsoft Office Suite that I always enjoyed, it is PowerPoint. First introduced to me in high school, PowerPoint presentations were mainly used as…
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5 To-dos for Strategic Keyword Development
We live in a digital era, one in which surfing the net trumps scanning the yellow pages, visiting the local library or perusing through an art gallery. This type of…
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Brenda, Marketing Works CEO, Named as Finalist for NAWBO Visionary Award
A great leader is indicative of a great team. Because of this, the entire team here at Marketing Works takes great pride in announcing our leader’s most recent achievement. Our…
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PRSA PRism Award: Client Win
Marketing Works takes home PRism Award of Excellence for work with KeyBridge Medical There is nothing that makes us happier than achieving great results for our clients, which is why…
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Epic Marketing Fails: Providing a Laugh and a Lesson (Part Three of Three)
FAIL #5: Coca-Cola trashes more than its image Image source: http://www.searchinfluence.com/2012/04/memorable-marketing-fails/ As a sponsor for the NCAA Final Four, Coca-Cola thought it would be a good idea to graffiti its…
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Epic Marketing Fails: Providing a Laugh and a Lesson (Part Two of Three)
FAIL #3: Pepsi fails at Chinese translation Image source: http://www.glantz.net/blog/campaigns-that-failed-to-translate You may remember Pepsi’s old slogan, “Come alive with the Pepsi generation.” Well…Pepsi probably wishes they could forget this one.…
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Epic Marketing Fails: Providing a Laugh and a Lesson (Part One of Three)
Poorly thought out placards can unintentionally create a citywide bomb scare. Advertising with graffiti can enrage an entire town. A poorly translated slogan can make your company the laughingstock of…
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