Tag: marketing

  • Visualizing Quantitative Data: A lesson in identifying untapped insight

    Each week at Marketing Works, we try and feature a presentation at our staff meetings. This may be from a fellow worker, vendor or anyone that seems relevant to our…

  • Small Business Success: A Surprisingly Accurate Fortune…

    Those who follow Marketing Works on Twitter and Facebook may have noticed a posting we put up the other day with a picture of a fortune that our CEO, Brenda,…

  • Giving Balance to Your Social Media Initiatives

    With the start of the New Year, I’m finding myself constantly looking for ways to balance my life personally and professionally. The same holds true when it comes to helping…

  • How green are your bananas?

    I love a green banana. When they turn that lovely chartreuse, they become the perfect blend of tart and sweet. It really should come as no surprise that a book…

  • Remain Top of Mind: Polaris Founders Park

    Last week our client, Polaris Real Estate Company, hosted a memorable dedication for the Polaris Founders Park. The 1.5 acre public pocket park was built in remembrance of Polaris Center…

  • Move Forward: Mobile Apps Play a Big Role in Marketing

    Mobile communication and marketing has taken a giant step forward in recent years, and continues to rise. This trend should continue at a tremendous rate for the rest of 2011…

  • How To: Optimize Your Online News Release

    After several grueling rounds of revisions the news release is perfect. Not only does its headline grab the reader’s attention, but the body of the release is strong, flowing seamlessly…

  • How to Master SEO…Even if You’re Not a Pro

    As marketers, we know how vital search engine optimization (SEO) is to the success of our business. Don’t leave SEO up to your website developer to accomplish- it’s important for…

  • When Social Media Use Increases, So Does B2B Marketing

    It is no surprise anymore that social media tools are more popular now than ever. Twitter and Facebook have emerged from more than just a way to connect with those…

  • Protecting your company’s social media

    Social media has become an effective marketing tool for companies across the world. Facebook, Twitter, LinkedIn and other networks are all tools that offer companies a unique opportunity to share…

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