Applying Fair Use to Marketing and Public Relations (Fair Use Pt. 2)

Posted by Mworks740 • February 5, 2016

In this second part of our two-part series on fair use, we’ll be looking at some frequently asked questions regarding fair use and how it applies to marketing and public relations. In part one, we took a look at fair use in a Q&A with media law professor Dr. Matthew D. Bunker, where we discussed… Read More

Understanding Fair Use and Copyright Law (or How to Avoid a Lawsuit)

Posted by Mworks740 • January 29, 2016

  A common question we receive from clients is whether they are allowed to repost a published piece of content to their website or social media accounts. Answering questions such as this requires an understanding of fair use, a legal defense allowing a person to borrow and repurpose copyrighted works. To better understand the nuances… Read More

Business Wire Chat with Serena Ehrlich

Posted by Mworks740 • August 25, 2014

On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck… Read More

Putting the Relationship Back in Public Relations

Posted by Mworks740 • August 5, 2014

Public Relations doesn’t mean your only focus is spreading the word about your product or brand. It is also important to keep your audience engaged and involved. Creating content that encourages your audience to be involved not only helps your audience to feel engaged with your brand, but it also offers an opportunity for new… Read More

Where we are with Social Media and What the Future May Hold

Posted by Mworks740 • July 28, 2014

On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew Schwartz and Brandon Andersen. Five topics in social media were discussed during the webinar. The first being the inevitable downsides of social media, next we… Read More

6 Ways to Rebuild Reputation with PR after a Crisis

Posted by Mworks740 • March 20, 2014

Just about everyone has heard of or been affected by the Target credit card crisis where over 40 million credit card numbers were stolen after hackers installed malware to get into the retail store’s payment system. In doing so, the hackers obtained credit card numbers of consumers who visited Target locations throughout the country. How… Read More

Strategic PR: The Problem with Spam Pitches

Posted by Mworks740 • December 2, 2013

In the public relations arena, it is crucial to know your audience. Casting a wide net when it comes to pitching  media contacts doesn’t translate as covering all your bases. In fact, this tactic wastes your time and strains the media’s patience. Recently, The Haggler from the New York Times decided it was time to… Read More

6 Things Marketing Works is Thankful For

Posted by Mworks740 • November 25, 2013

Whether you love or hate the holiday season, the ads, events and decorations pretty much make it unavoidable. Here at Marketing Works we’re big fans of this time of year, if for any reason it gives us a good excuse to snack on those seasonal goodies we love to enjoy during the holidays. And in… Read More – A Lesson in PR

Posted by Mworks740 • November 21, 2013

As much as we love technology, sometimes it can be our worst enemy. President Obama is finding this out the hard way as, the website where millions of Americans were expected to be able to sign up for health care, became a debacle from the start. Problems with the website have ranged from log-in… Read More