Have you ever wondered if you’re over or underusing certain words in your written communication such as blogs, newsletters, website, etc.? Try using Wordle, it’s a free, easy-to-use service that creates a word cloud of your most commonly used words. Here at Marketing Works, we made our own word cloud out of our blog. […]
What Do Your Words Say About You? Learn More »
On Tuesday, the Marketing Works team attended the Cision webinar, “State of Social Media in PR: Everything You Always Wanted to Know but Were Afraid to Ask” led by Matthew Schwartz and Brandon Andersen. Five topics in social media were discussed during the webinar. The first being the inevitable downsides of social media, next we
Where we are with Social Media and What the Future May Hold Learn More »
With video becoming the future of marketing, it’s important to stay on top of the latest trends. YouTube and Vimeo allow you to share longer videos that can be used for promotional material, advertising and announcing news. A longer time window can be beneficial when sharing an informational video like a webinar or a series.
Vine vs. Instagram Video: Using the Right Mobile Platform to Market Your Business Learn More »
Communication is everywhere. Whenever you’re working with others, every interaction is a form of communication. Whether you’re presenting an idea, asking a question, sharing a Tweet or sending an email, it’s important that your message comes across the way you intend. Communication remains a highly desirable skill regardless of what career you are in. No matter
4 Reasons Effective Communication is a Highly Marketable Skill Learn More »
The landscape of our world is continually changing and as communication professionals we need to keep an eye out for the latest trends, while staying on top of the foundation that makes us top marketers. I recently attended a presentation by Nate Riggs at a Columbus American Marketing Association event where he showcased various social
4 Tips for Cutting through the Social Media Clutter Learn More »
It’s easy to get excited about an article, creating the desire to post it on social media as soon as you find it. But keep in mind, timing is everything. If you want to reach the widest range of followers with your posts, it is important to pay attention to what time you are posting
5 Tips on Timing to Keep in Mind with Social Media Learn More »
Pinterest is like the fine-tooth comb of the internet. Users can search for any keyword and expect the most relevant, visual results in return. So why not have your business show up amongst the others? Pinterest is a great way to increase your website traffic and gain interest from potential customers. Regardless of the nature
Peaking Your Audience’s Pinterest Learn More »
While Facebook and Twitter rely heavily on the timing and frequency of posts, Tumblr flourishes on a constant stream of images. Tumblr is a blogging community that revolves around media and culture that combines a variety of aspects from many of the major social media sites. For example, similar to a “retweet,” Tumblr allows you
4 Ways Your Business Can Benefit From Using Tumblr Learn More »
My internship at Marketing Works has been an incredible learning experience. I knew that I would leave the three-month job with increased knowledge of the marketing world, but I didn’t realize how much I would gain in a short amount of time. While the following four points are just the tip of the iceberg, they
4 Takeaways from my Internship Experience Learn More »
What are Showcase Pages? You might be familiar with LinkedIn’s Products and Services tab. Think of Showcase Pages as an upgrade of this feature. Showcase Pages serve as an extension of your Company Page on LinkedIn. Showcase Pages display specific services or products offered by your company and provide a brief summary to describe each
5 Benefits of Using LinkedIn’s Showcase Pages Learn More »
