Super Bowl Sunday. A time when Americans gather around a television, with plenty of great dips and drinks, to watch intriguing commercials and an unpredictable half time show. Oh, and to watch some football too! This is the one day of the year commercials are something we can’t wait to watch, instead of fast forwarding […]
What’s a Super Bowl Without the Commercials? Learn More »
Don’t blink. You might miss the next big social media update. In the last couple of weeks three of the big social platforms have all announced major updates. What do these updates mean to marketers? Let’s take a look. Facebook Reactions The most widely-noted of the updates, Facebook Reactions complements the classic “like” button
3 New Social Media Features and What They Mean to Marketers Learn More »
Welcome to Part 2 of our three-part series, which breaks down the foundational elements of a company’s social media strategy. In part 1 of this series, we broke down the importance of vision. This entailed research, targets, a mission statement, goals and a plan. Once you can clearly “see” where you want to go and
Essential Concepts for Social Media Strategy: Part 2 Learn More »
Hello everyone, I’ve hit the halfway point in my Marketing Works internship and want to give you a quick update on how things are going. The headline: agency life is great! I always determine how much I like a work place by how I feel when I wake up in the morning. Every single day
An Internship Designed to Inspire Learn More »
By now, all businesses are aware of the importance of social media in their marketing. What isn’t always so clear is if your business is actually doing it right. The purpose of this three-part series is to lay out the foundation of social media as a business tool. It really comes down to two concepts:
Essential Concepts for Social Media Strategy: Part 1 Learn More »
A recent study found that people remember 80 percent of what they see, making visual communication in social media even more important. Since social media is an integral outlet for marketing professionals, it is imperative to create eye-catching graphics that engage the viewer. This blog post features the top resources for creating graphics and modifying
7 Photo Editing Resources For Your Visual Marketing Learn More »
As technology continues to expand and influence our daily lives, social media has become an integral part of strategy for business-to-business marketing. A strong social media strategy can help an organization build a strong brand, establish itself as a thought leader in the industry, increase SEO rankings and ultimately, generate leads. But, with all the
Top Social Media Channels for the B2B Marketer Learn More »
LinkedIn members, rejoice! In February of this year, LinkedIn opened its publishing platform to those of us who have yet to reach Influencer status. This means long-form posts, once exclusively available to the likes of Bill Gates, Richard Branson and others, are now open to all LinkedIn users. But, before you go rushing off to
LinkedIn Publisher: To Post Or Not To Post Learn More »
Twitter Analytics are finally here! Similar to Google Analytics and Facebook Insights, Twitter now offers a way for you to see how successful your tweets are among your audience. With Twitter Analytics, you can measure your follower growth, audience engagement, impressions and demographic. Once you review all of this data, it is important to
3 Ways Using Twitter Analytics Can Help Shape Your Strategy Learn More »
On Wednesday, Serena Ehrlich from Business Wire visited Marketing Works for a presentation on “PR in 2014: Social, SEO, Media & more…” During this presentation we learned the ins and outs of how social media has changed as well as changes in the overall demographic of internet users. Here are 5 things that really stuck
Business Wire Chat with Serena Ehrlich Learn More »
